Alessandro Inversini

Alessandro Inversini is Associate Professor in Marketing at Henley Business School (University of Reading), where he teaches Strategic Marketing and Consumers' Insights. After his PhD in Communication Sciences from the Università della Svizzera Italiana, Alessandro directed the webatelier.net research laboratory and later the cantonal centre of expertise for tourism and hotel technology in the Canton of Ticino. After returning to the academic field at the Faculty of Tourism of Bournemouth University in 2012, Alessandro has published several articles in prestigious scientific papers such as Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Hospitality Management, Journal of Marketing Management and Annals of Tourism Research. From 2012 to 2016 Alessandro was a member of the board of IFITT (International Federation for IT in Travel and Tourism) and Research Chair of the prestigious conference ENTER, Information and Communication Technologies in Tourism (2015 and 2016).

MAIN AREAS OF SCIENTIFIC INTEREST

Digital Marketing, Social Media Marketing, Mobile Marketing, Customer Journey Analysis, and Tourism

Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portalwww.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach?. Annals of Tourism Research, 64, 87-101.

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87–96.

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31 (9-10), 1113-1140.

Inversini, A., Fesenmaier, D. Xiang, Z. (2015). Communication Technologies in Tourism. In Cantoni L., Danowski J. A. (Eds.) Communication and Technology. 5th Volume of the Handbook of Communication Science (pp. 495-509). De Gruyter Mouton, Berlin.

Buhalis, D. and Inversini, A. (2014) Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media. In M. M. Mariani, R. Baggio, R. Buhalis & C. Longhi (eds.). Tourism Management, Marketing and Development: The Importance of Networks and ICTs. pp. 15-40. New York: Palgrave McMillan.

Inversini, A., Cantoni, L., & De Pietro, M. (2014). Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations. Journal of Travel & Tourism Marketing, 31(5), 563-575.

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2017/2018

Masterful Laura's Course in Hospitality and Tourism Management

- Hospitality & Tourism Information Technology