Nazzareno Gorni

After graduating from the Polytechnic of Milan, he began his professional career in a consulting firm specializing in Marketing, ICT and CRM. After five years, together with other partners, he founded NWEB. Today, as CEO, he is directly involved in the design and development of the MailUp® solution, an established platform for the management of e-mail marketing campaigns, newsletters, SMS and Social Media, which boasts thousands of customers worldwide (www.mailup.com).

Nazzareno combines technical expertise in email marketing and direct marketing with a recognized ability to disseminate and public speaker. He teaches at the Master Executive Social Media Marketing & Web Communication of the IULM University and the Master Marketing, Communication and Digital Strategy of Sole24Ore. Since 2007 he has been a member of the IAB's E-mail Marketing Task Force, where he collaborated on the drafting of the Golden Rules for E-mail Marketing.

MAIN AREAS OF SCIENTIFIC INTEREST

Email Marketing

Deliverability

Ecommerce

Mobile Marketing

Social Media Marketing

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.

"Fare business con Facebook - Email Marketing" (ed. Sole24Ore, 2011)

"Social Media Marketing" (ed. Hoepli, 2011).

"E-mail Marketing" (ed. Hoepli, 2009),

“Adverticalising” (ebook, ed. AdvIT, 2009)

“Fondamenti di Email Marketing” (ebook, Amnetware, 2006)

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

LESSONS A.Y. 2015/2016

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Digital Marketing -
E-mail MKT

LESSONS A.Y. 2014/2015

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Digital Marketing -
E-mail MKT

A.Y. 2013/2014Laurea magistrale in Marketing, Consumption and Communication - address: digital marketing managementTools

and languages of digital communication and web marketing-
E-mail MKTINSEGNAMENTI



A.Y. 2012/2013 Laurea magistrale in Marketing, Consumption and Communication  - address: digital marketing management

Tools and languages of digital communication and web marketing -
I-mail MKT

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.