After graduating from the Polytechnic of Milan, he began his professional career in a consulting firm specializing in Marketing, ICT and CRM. After five years, together with other partners, he founded NWEB. Today, as CEO, he is directly involved in the design and development of the MailUp® solution, an established platform for the management of e-mail marketing campaigns, newsletters, SMS and Social Media, which boasts thousands of customers worldwide (www.mailup.com).
Nazzareno combines technical expertise in email marketing and direct marketing with a recognized ability to disseminate and public speaker. He teaches at the Master Executive Social Media Marketing & Web Communication of the IULM University and the Master Marketing, Communication and Digital Strategy of Sole24Ore. Since 2007 he has been a member of the IAB's E-mail Marketing Task Force, where he collaborated on the drafting of the Golden Rules for E-mail Marketing.
MAIN AREAS OF SCIENTIFIC INTEREST
Email Marketing
Deliverability
Ecommerce
Mobile Marketing
Social Media Marketing
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
