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Manuela De Carlo

Full professor
Manuela De Carlo

Direttore del Dipartimento di Business Diritto, Economia e Consumi "Carlo A. Ricciardi"

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Arts, Fashion and Tourism
Manuela De Carlo

Contacts

Individual tutorial

Timetable

Individual tutorials will be held weekly via Skype by appointment to be arranged by email to [email protected].

PROFESSIONAL APPOINTMENTS:

Dr. Manuela de Carlo is Full Professor of Tourism Management, Director of the Department of Business, Law, Economics and Consumer Behaviour "Carlo Ricciardi", Director of the Master in International Tourism and Hospitality (MITH) and member of the Academic Board of the PhD in Communication Markets and Society at the IULM University of Milan.

In 2004 she launched the Master in International Tourism and Hospitality, the first Master in Tourism in Italy taught in English. Since 2004, the MTM programme has received 1500 applications from 43 countries and has established partnerships with over 200 leading companies in the tourism and hospitality sector.

In 2016, she launched the M.Sc. in Hospitality and Tourism Management, the first dual degree programme in Italy, in partnership with a hospitality school (Rosen College of Hospitality Management of the University of Central Florida).

From 2017 to date, Manuela has created several executive courses and specialisations in partnership with academies and companies in the tourism sector, including: Specialisation in Revenue Management (with Starhotels); Specialisation in Luxury Marketing and Client Experience (with Dorchester Collection); Specialisation in Leisure Destinations and Special Events (with Gardaland and Zamperla); Certified Course for Heads of Service (with Academy Accor); Executive Master in Guest Service Management (with NH Hotel Group and AccorHotels Group).

At IULM she teaches Tourism Management; Destination Management; Managing Hospitality and Guest Service Organisations.

LINES OF RESEARCH:

Her research focuses on collective capability development and collaboration strategies; technology adoption by tourism organisations, focusing on social media and service personalisation; sustainable development strategies in tourism; the impact of AI on hospitality business models. Her research has been published in leading academic journals. These include Journal of Business Research, European Management Journal, Annals of Tourism Research, International Journal of Hospitality Management, Current Issues in Tourism, Journal of Hospitality & Tourism Research, and International Journal of Tourism Research. She is Associate Editor of the Journal of Destination Marketing Management.

In 2015-2016 she was a former member of the Expert Group (GEV) of the Economic and Statistical Sciences Area within the Italian Research Agency for the Evaluation of Universities and Research Institutions (ANVUR).

In 2021 she was appointed by the Italian Ministry of Tourism as a member of the "Standing Committee for the Promotion of Italian Tourism" as an expert.

In 2022-24, the Italian Ministry of Tourism appointed her a member of the "National Tourism Observatory."

She has carried out numerous consultancy and research/intervention projects on sustainable development, competitive performance improvement and capacity building for companies in the tourism and hospitality sector (including Amadeus, Accor, AIM Group, Gardaland, Dorchester Collection, Masi Agricola, TH Resort, and Cassa Depositi e Prestiti - a leading Italian development bank) and for institutions such as the OECD, ENIT, the Ministry of Tourism and the Ministry of Universities and Research.

DISCIPLINARY GROUP:

SECS/P07



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

    Refereed International A Journal Articles

    • Pictures of a crisis. Destination marketing organizations: Instagram communication before and during a global health crisis. Journal of Business Research. 2023. (co-authoring Mele, E., Filieri);
    • Better to be the same or different? Paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads. European Management Journal.  2022 (co-authoring Zerbini, F., Miceli, N.);
    • Artificial intelligence to design collaborative strategy: An application to urban destinations. Journal of Business Research. 2020 (co-authoring Ferilli, G., D’Angella, F., Buscema, M.);
    • The Effects of Guest Centricity in Hospitality. International Journal of Hospitality Management. 86. 2020 (co-authoring  Inversini, A., Masiero, L.);
    • Development of a Tourism Destination: Exploring the Role of Destination Capabilities. Journal of Hospitality & Tourism Research. 2018 (co-authoring Sainaghi R., D’Angella, F.).
    • The role of news articles, prior destination experience and news involvement in destination image formation, International Journal of Tourism Research. 2018 (co-authoring Gabbioneta C.)
    • Social media affordances: enabling customer engagement. Annals of Tourism Research. 2014, 48:175-192 (co-authoring Cabiddu, F. & Piccoli, G.);
    • Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism website, Current Issues in Tourism. 2014, (co-authoring D’Angella, F.);

     

    Refereed International Journal Articles (others)

    • The maturity of tourism neworks: an exploratory study. Symphonya. Emerging Issues in Management. SI. 2017. (co-authoring D’Angella, F.).
    • Digital Tourist Gaze and Mega Events. e-Review of Tourism Research (eRTR), Volume 7 Research Notes. 2016. (co-authoring Inversini, A., & Rega, I.

    • A model for destination strategy assessment: an analysis of Italian urban destinations. International Journal of Tourism Cities. 2015, Vol.1

      (2) 103-118;

    • Contemporary experiences of Chinese tourists in Italy: An on-site analysis in Milan. Tourism Management Perspectives, 2013, 7, 34-3 (co-authoring Pearce, P. L., Wu, M.Y.& Rossi, A.); (SNIP: 1.381)
    • Linking online communication strategies to destinations’ performance: an explorative analysis. International Journal of Hospitality and Tourism, 2012, 1 (2): 19-28 (co-authoring D’Angella);
    • Archetypes of destination governance: a comparison of international destinations.Tourism Review, 2010, 65 (4): 61-73 (co-authoring D’Angella, F. & Sainaghi, R.);
    • Integrating heritage management and tourist development in Italian heritage cities. International Journal of Arts Management, 2010, 12 (2): 30-43 (co-authoring Dubini, P.);
    • Moving Milan Towards Expo 2015: Designing Culture into a City Brand. Journal of Place Management and Development, 2009, 2 (1): 8-22 (co-authoring Canali, S., M., Pritchard, A. & Morgan, N.);
    • Assessment of Destination Performance: a Strategy Map Approach. Tourism Review, 2008, 63(2): 25-37 (co-authoring Cugini, A. & Zerbini, F.);

    International Book Chapter

    • Amore A., Arvanitis P., d'Angella F., De Carlo M. "Ch 5. Tourism destination metagovernance and smart governance in Milan, Italy". In Buhalis D., Taheri B., Rahimi R., Smart Cities and Tourism: Co-creating experiences, challenges and opportunities,  Goodfellow. 2022
    • “Social media affordances”, Lee I. (Ed.). Encyclopedia of E-Commerce Development, Implementation, and Management. 2016 (co-authoring Cabiddu, F.);
    • “How to Create Destination Capabilities in the Field of New Product Development”. In Pechlaner H. & Innerhofer, E. (Eds.), Competence-based innovation in hospitality and tourism.  Gower, Ashgate Publishing, 2016 (co-authoring Sainaghi, R.);
    • “Repositioning city brands and events: Milan”, in Morgan, N., Pritchard, A., Pride, R. (eds) Destination Branding: Managing Place Reputation, 3rd Edition, Oxford (UK): Butterworth-Heinemann: 225-238, 2010 (co-authoring D’Angella, F.);
    • “The Competitiveness of Heritage Cities: The Role of Events”, in Berge P.M., and Eliassen S.B. (eds) Hospitality and Tourism Management. Chapter 6. New York (USA): Nova Publishers: 143-160, 2010 (co-authoring D’Angella, F.);
    • “Using research to map Milan’s brand personality”, in Morgan, N., Pritchard, A., Pride, R., Destination Branding. Creating the unique destination proposition – Revised 2nd Edition, Oxford (UK): Butterworth-Heinemann, 2010;
    • “Assessing the international image of an urban destination: the case of Milan”, in Fyall, A., Kozac, M., Andreu, L., Gnoth, J., Lebe, S.S. (eds). Marketing innovations for Sustainable Destinations: Operations, Interactions, Experiences,Goodfellow Publishers Ltd:153-165, 2009  (co-authoring D’Angella, F.);
    • “Destination Strategy and Firm Strategy: the Overlooked Link”, inKeller, P., Bieger,T.(eds).Marketing Efficiency in Tourism: Coping with Volatile Demand, Munich: Erich Schmidt Verlag:205-218, 2006 (co-authoring Canali, S.);
    • “Structural Forces Driving Local Responsiveness”, in Calori, R., Atamer, T., Nunes, P.(eds).The Dynamic of International Competition. From Practice to Theory, London: Sage Publication:66-89, 2000 (co-authoring Calori, R., Kahle, & Melin, L.);

    Books

    • Rovai S., De Carlo, M. (eds). Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation. Routledge 2023
    • La co-creazione del valore nel turismo. Modelli per l’analisi della strategia. Milano: Egea, 2013;
    • La gestione strategica delle IT capabilities. Creazione, sviluppo e valorizzazione nel turismo. Milano: Pearson, 2013 (co-authoring Cabiddu, F.);
    • La valutazione della strategia di destinazione. Uno studio sui portali turistici nazionali e internazionali. Milano: Franco Angeli, 2013;
    • Cultura, territorio e turismo. Un'indagine in Lombardia. Milano: Guerini, 2013 (co-authoring Marra, E.);

    • Strategia e reputazione delle destinazioni turistiche, Milano: Mc Graw-Hill, 2012;

      La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea, 2008 (co-authoring Dubini, P.);

    • Turismo e sostenibilità. Principi, strumenti, esperienze, Milano: Franco Angeli, 2007 (co-authoring Caso, R.);

    • Management delle aziende del turismo, Milano: Egea, 2004 ( 2007 2nd ed.);

      Talenti si nasce o si diventa? Esperienze aziendali su come costruire e trattenere manager di valore, Milano: Franco Angeli, 2005 (co-authoring Aielli, M., Dessy, A., Imperatori, B., Montanari, F.& Ortini, M.);

    • Economia e gestione delle aziende culturali, Milano: Egea, 2003 ( 2004 2nd ed.) (co-authoring Dubini, P.);

    • Introduzione all’economia delle aziende turistiche, Torino: Giappichelli, 2000;

      La gestion des joint-ventures dans les secteurs en phase de maturité: stabilité et performance des stratégies de coopération, Louvain: CIACO, 1994;

    Italian Journal Articles

    • Strumenti per valutare la strategia di una destinazione turistico - congressuale: il caso Torino Convention Bureau.Finanza Marketing e Produzione, 2010, 1: 116-140 (co-authoring Cugini, A., & Zerbini, F.);

    • Destination Management e grandi eventi sportivi. Economia e Management, 2003,  6: 13-26 (co-authoring  Sainaghi, R.);

      Diagnosi strategica e destination management: il caso Milano. Impresa e Stato, 2007, 81,4;

    Book Chapters

    • "Ch 5. Tourism destination metagovernance and smart governance in Milan, Italy". In Buhalis D., Taheri B., Rahimi R., Smart Cities and Tourism: Co-creating experiences, challenges and opportunities,  Goodfellow. 2022. (co-authoring Amore A., Arvanitis P., d'Angella F.);
    • "Integrating sustainability in luxury hospitality experiences: the Italian way of Principe di Savoia:". In Rovai S., De Carlo, M. (eds). Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation. Routledge 2023. (co-authoring Tinacci, E., Friel M.);
    • “Strumenti di intelligenza artificiale per la progettazione di strategie collaborative interaziendali: una applicazione alle destinazioni turistiche”. in Identità, innovazione e impatto dell'aziendalismo italiano - Dentro l'economia digitale. Atti del XXXIX Convegno Nazionale AIDEA - Torino, 12 e 13 settembre 2019, a cura di Francesca Culasso e Michele Pizzo, Università degli Studi di Torino. 2019 (co-authoring D'Angella F., Ferilli G.);
    • "Turismo, driver di attrattività per Milano" in Rolando S. (a cura di) Brand Milano. Atlante della nuova narrativa identitaria, Edizioni Mimesis. 2017;
    • " La VQR nelle discipline economico-aziendali: sistema nazionale della ricerca e IULM", In Turco A. (Ed.),Culture della valutazione. IULM tra sistema nazionale e globalizzazione. Roma: Carocci Editore. 2017. (pp. 49-68).
    • “Reti di impresa nel turismo: verso un modello di maturità”, In Valeri, M., Gon, M., Pechlaner H. (Eds), Innovazione, sostenibilità e competitività. Teoria ed evidenze empiriche. Torino: Giappichelli, 2016 (co-authoring D’Angella, F.);
    • “La valutazione della competitività delle destinazioni: uno studio comparativo internazionale”.  In Garibaldi, R. (Ed), Il turismo culturale europeo. Città ri-visitate. Nuove idee e forme del turismo culturale. (pp.114-132). Milano: Franco Angeli, 2014;
    • “Strategie a livello sovraordinato e sviluppo sostenibile delle destinazioni: una prospettiva economico-aziendale”. In Turco A. (Ed) Cooperazione turistica internazionale. Narrazioni, politiche e territori. (pp.101-118). Milano: Unicopli, 2013;
    • “Orientamento alla sostenibilità della comunicazione online e posizionamento strategico delle destinazioni urbane. Un’analisi dei portali turistici ufficiali”. In Franch, M. e Martini, U. (Ed.) Management per la sostenibilità e lo sviluppo turistico, Collana AIDEA, (pp.129-153),  Bologna: Il Mulino, 2013 (co-authoring D’Angella, F.);
    • “Risorse, comunicazione e valorizzazione turistica del territorio”. In M.  De Carlo, & E. Marra (Eds.), Cultura, territorio e turismo . Un'indagine in Lombardia (pp.103-130). Milano: Guerini, 2013  (co-authoring Caso, R., Molfese, C., & Pollarini, A.);
    • “Sviluppo e comunicazione dell'offerta”. In M. De Carlo, & E., Marra (Eds.), Cultura, territorio e turismo. Un'indagine in Lombardia (pp.131-234). Milano: Guerini, 2013 (co-authoring  Caso, d'Angella, F., Goetz, M., R., Molfese, C., Pollarini, A., & Smurra, R. );
    • “Introduzione”. In M. De Carlo, & E., Marra (Eds.), Cultura, territorio e turismo. Un'indagine in Lombardia (pp.1-7). Milano: Guerini, 2013 (co-authoring Marra, E.);
    • “Economia del Turismo”. In F. Kostoris (Ed.), Economia e Finanza. Roma: Istituto della Enciclopedia Italiana Treccani, 2012;
    • “La destinazione Milano in vista dell’Expo 2015”, in Becheri E.(a cura di).XVI Rapporto sul Turismo Italiano 2008/2009, Milano: Franco Angeli: 979-998, 2009 (co-authoring Canali, S.);
    • “Introduzione”. In P. Dubini, & M. De Carlo (Eds.), La valorizzazione delle destinazioni: cultura e turismo (pp.XI-XXVI). Milano: Egea, 2008 (co-authoring Dubini, P.);
    • “Metamanagement delle destinazioni culturali,” in De Carlo, M. e Dubini, P. (a cura di). La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea: 87-110, 2008 (co-authoring Dubini, P.);
    • “Le condizioni di sviluppo turistico delle destinazioni culturali”, in De Carlo, M., Dubini, P. (a cura di). La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea: 31-63, 2008;
    • “La formula imprenditoriale: uno strumento per analizzare il profilo strategico”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea: 91-126, 2007;
    • “Il modello delle determinanti della redditività operativa: uno strumento per governare un’area strategica d’affari”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea:287-316, 2007;
    • “Progetto Talenti: finalità, condizioni di successo, modalità di gestione e risultati in sei progetti a confronto in Aielli”, M., De Carlo, M., Dessy, A., Imperatori, B., Montanari, F., Ortini, M. (a cura di). Talenti si nasce o si diventa? Esperienze aziendali su come costruire e trattenere manager di valore, Milano: Franco Angeli: 43-91, 2005 (co-authoring Aielli, M., Ortini, M.);
    • “Ruoli di meta-management e indicatori per il governo strategico delle destinazioni città d’arte”, in Becheri, E. (a cura di). Rapporto sul Turismo Italiano 2004/05, Firenze: Mercury:615-627, 2004 (co-authoring Parolini C.);
    • “I network come soluzione ai limiti della filiera turistica”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea: 133-164, 2004 (co-authoring Parolini C.);
    • “La valutazione delle performance dei teatri: il caso delle fondazioni liriche italiane”, in De Carlo, M., Dubini, P. (a cura di).Economia e gestione delle aziende culturali, Milano:Egea: 179-193, 2003;
    • “Cooperazione e competizione on line: il caso delle guide turistiche”, in Demattè, C.(a cura di). Internet: la rivoluzione che cambia le imprese, Milano: Etas Libri: 545-566, 2001 (co-authoring Dubini, P.);
    • “I processi di gestione dei teatri lirici e il cambiamento organizzativo”, in Brunetti, G. (a cura di). Teatri lirici: da enti autonomi a fondazioni private, Milano: Etas Libri: 31-62, 2000;
    • ”Cambiamento istituzionale e innovazione gestionale: l'esperienza del teatro La Fenice”, in Brunetti, G. (a cura di). Teatri lirici: da enti autonomi a fondazioni private, Milano: Etas Libri: 151-191, 2000 (co-authoring Baggioni, S.);
    • “Strategie d'azienda e process management: riflessioni ed esperienze" in Biffi A., Pecchiari N. (a cura di). Process management e reengineering: scelte strategiche, logiche e strumenti realizzativi, Milano: Egea: 63-94, 1998 (co-authoring Varacca, P.);
    • “L’industria della comunicazione d’impresa”, in Ricciardi, C. (a cura di). Il sistema comunicazione. Industrie e mercati,Milano: Franco Angeli: 247-302, 1996;
    • “The institutional Structureand Stability in Joint- Venture”, in Airoldi, G., Amatori, F., Invernizzi, G. (a cura di).Ownership and governance: the case of italian enterprises and public administration, Milano: Egea: 117-134, 1995;
    • “Assetto istituzionale e stabilità delle joint-ventures”, in Airoldi, G., Invernizzi, G. (a cura di).Proprietà e Governo delle aziende italiane, Milano: Egea: 107-138, 1995

     

     

    Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.