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Manuela De Carlo

Full professor
Manuela De Carlo

Direttore del Dipartimento di Business Diritto, Economia e Consumi "Carlo A. Ricciardi"

Department of Business, Law, Economics and Consumption
Faculty of Arts and Tourism
Manuela De Carlo

Contacts

Individual tutorial

Timetable

Individual tutorials will be held weekly via Skype by appointment to be arranged by email to [email protected].

CURRENT POSITION:

Dr Manuela de Carlo is full professor of Tourism Management, Director of the Department of Business, Law, Economics and Consumer Behavior “Carlo Ricciardi”, Director of the graduate programs in Tourism and Hospitality and member of Academic Board of PhD in Communication Markets and Society at IULM University Milano. In 2004 she has launched the Master in Tourism Management, the first master programme in tourism taught in English in Italy. Since 2004 the MTM programme has received 1500 applications from 43 countries; has established partnerships with over 150 leading companies (including Mariott, Intercontinental, Accor, Best Western, Dorchester Collection, Costa Crociere, Amadeus). In 2016 she has launched the M.Sc. in Hospitality and Tourism Management, the first dual degree program in Italy in partnership with an hospitality school (Rosen College of Hospitality Management of the University of Central Florida). In 2020 she has launched the Graduate Specialization Courses in Revenue Management and Luxury Marketing and Client Experience.  Manuela currently teaches Tourism Management; Destination Management; Managing Hospitality and Guest Service Organizations.

RESEARCH LINES:

Her research focuses on collective capabilities development; service personalizaion and value co-creation in tourism; technology adoption and use by tourism organizations, with a specific focus on social media; place image and reputation formation and evaluation. Her research has been published in Journal of Business Research, European Management Journal, Annals of Tourism Research, International Journal of Hospitality Management, Current Issues in Tourism, Journal of Hospitality & Tourism Research, International Journal of Tourism Research among others. In 2021 she is appointed by the Italian Ministry of Tourism as a Member of the “Standing Committee for the Promotion of Italian Tourism” in the role of expert . In 2015-2016 she is former Member of the Group of Experts (GEV) of the Economic and Statistic Sciences Area within the Italian Research Italian Agency for the Evaluation of Universities and Research Institutions (ANVUR). She is Associate Editor of Journal of Destination Marketing Management. Her most recent projects relate to urban destination planning and development and technology use for service personalization. She has conducted numerous consulting and applied research projects for many companies  in the tourism industry (Amadeus, Accor, Masi Agricola, Th Resort among others)  and provided advice for CDP (Italian sovereign fund),  OECD, Italian Ministry of Tourism, Italian Ministry of University and Research.

DISCIPLINARY GROUP:

SECS/P07

 

 

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