I am the Marketing & Communication Director of Burger King Italia.
I coordinate a team of 9 resources in the Italian strategy definition and in the relative execution of the marketing, food, communication&digital plans and in the POS activation.
I am a consumer, trade & data driven manager: every my action is fact based thanks to data analysis.
I strongly believe in teamwork (interdisciplinary) and in continuous professional and personal improvement.
MAIN AREAS OF SCIENTIFIC INTEREST
Marketing, Communications, Business Economics
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