Guido Cornara

Born in Genoa. Graduated in Literature and Philosophy at the University La Sapienza in Rome, he is the holder of the Advertising Laboratory course at the University IULM in Milan. He started working in advertising in 1983 as a copywriter at the agency Promos/Italy, belonging to the BBDO network. He then moved to McCann-Erickson, BJKE, and then to Saatchi&Saatchi, where he was appointed Executive Creative Director for Italy and Member of the EMEA Creative Board.

In 1997, he represented Italy as a juror at the Cannes Lions, the most important festival of advertising creativity in the world.

In 2001, he spoke at the Conference "Culture and Communication. Thinking about advertising" organized by Trivioquadrivio on the occasion of the inauguration of the Diocesan Museum of Milan.
I n 2007, he took part in the Festival della Mente in Sarzana with a speech entitled Breve Mente. Video of the event
In 2009, he took part in the Festival dei Sensi in Valle d'Itria with a speech entitled Il sesto senso, l'intuizione in pubblicità.
Throughout  his career, he has received numerous awards in the most prestigious national and international festivals dedicated to advertising creativity (Cannes Lions, ADCI, ADCE, New York Festivals, London Intl., Euro Best, Epica) that make him one of the most awarded creative Italian advertising ever. He has been a member of the ADCI (Italian Art Directors Club) since 1989.
He is one of the founders and currently a member of the editorial staff of Bill magazine, an idea of advertising.

Areas  of scientific interest

Creative writing

Creative thinking and idea generation focusing on specific codes applied to writing in advertising
Creative solutions for integrated campaigns across all media
Analysis of the structure and use of storytelling in contemporary communication

Social and non-profit communication

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

G. Cornara, L’anima dell'anima del commercio, Bill 04, Ottobre 2012                                        

G. Cornara, La prevalenza del bastardo, Bill 03, Luglio 2012

G.Cornara, Ciao, sono la tua pubblicità alla radio, Billmagazine.com, Giugno 2012

G.Cornara, Parli della pubblicità o del capitalismo?, Bill 02, Aprile 2012

G. Cornara, “La più irresistibile strategia è la verità”, (intervista a John Hegarty), Bill 01, Gennaio 2012

G. Cornara, Bill, oggi?, Bill 01, Gennaio 2012

G. Cornara, Patrizia Moschella, Quando la creatività rende visibile l’invisibile, Narcomafie, Dicembre 2011

G.Cornara, Leonel Herrera, una storia senza lieto fine, in E. Gabardi (a cura di), Social Advertising, Franco Angeli, Ottobre 2011

G.Cornara, Una riflessione su Sport  e Pubblicità (Cosa la Pubblicità ha dato allo Sport, e soprattutto lo Sport ha dato alla Pubblicità), in AA. VV. ,Teatri dello Sport, Maggio 2002, a cura di Comune di Milano, Provincia di Milano, Regione Lombardia.

G.Cornara, Te l’aspettavi? (Ovvio e rivelazione in pubblicità), Golem n.9, Ottobre 2001

G. Cornara, Sedurre, non informare (Poche ma chiare regole di buona pubblicità), Golem n.3, Aprile 2001    

G. Cornara, Semplice, eppur complesso, Aperture n. 8, 2000   

Articoli e commenti su Pubblicità Italia, CreativItaly e altre riviste di settore.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.