Guido Benassi
Contacts
Email
[email protected]
Individual tutorial
Timetable
Upon reservation to be agreed with the teacher by e-mail.
2017-today: Sales Director Italy Eurospin S.p.A. leader in Italy, with over 1,100 stores, discount food stores and fourth in turnover in the food sector.
2010-2017: Sales Director Italy Il Gigante S.p.A. Primary Italian company of the large food distribution specialized in fresh and very fresh sectors.
2007- 2010: Sales Manager Italy Optics Advances Pearle Europe group. European leader and second in the world in the specialized retail of optical products.
2004- 2007: Regional Sales Director Castorama Italia S.p.A. group Kingfisher ltd. European leader and third in the world of GDS DIY sector - DIY.
1999-2004: Shop manager Castorama Italia S.p.A. group Kingfisher.
1991-1999: Shop manager of Gruppo Coin S.p.A. Italian leader in the clothing retail sector.
I have been in the retail trade for 26 years. At the beginning of my career, I managed several medium and large stores and then, as regional manager, a group of stores, and finally I received the responsibility of the entire company from a commercial point of view. I have extensive experience in the management, operation and restructuring of sales networks in different business sectors, I have the habit of integrating my management with other business functions, analytical skills and a business vision both tactical and strategic always with the aim of satisfying customers and generating profit.
Main areas of scientific interest
Customer satisfaction: objectively measure customers' responses, in terms of satisfaction, to the various commercial and management initiatives that are implemented in the retail sector.
Human resources management in retail: people in contact with customers are the most important and expensive resource of retail; how to manage them in an organizational context, how to train them both in commercial and technical terms and finally how to motivate them to achieve the quantitative and qualitative commercial objectives that the company sets itself.
The economic management of a sales network; the managerial income statement as a rapid tool for analysing the commercial and managerial performance of individual shops and therefore of the network, in order to immediately implement corrective measures in terms of receipts, average tickets, margins and operating costs.
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COURSES 2022/2023
Master's Degree in Marketing, Consumption and Communication
- Digital and multi-channel Marketing - In-store Marketing (Gruppo 1)
- Digital and multi-channel Marketing - In-store Marketing (Gruppo 2)
COURSES
2021/2022
Master's Degree
in Marketing, Consumption
and Communication
- Digital and multi-channel Marketing - In-store Marketing (Gruppo 1)
- Digital and multi-channel Marketing - In-store Marketing (Gruppo 1)
COURSES 2020/2021
Master's Degree in Marketing, Consumption and Communication
- Digital and multi-channel Marketing - In-store Marketing (Group 1)
- Digital and multi-channel Marketing - In-store Marketing (Group 2)
COURSES 2019/2020
Master Degree Course in Marketing, Consumption and Communication
- Digital Marketing and Multichannel - In-store Marketing
COURSES 2018/2019
Master Degree Course in Marketing, Consumption and Communication (Group 1)
- Digital marketing and multi-channel - In-store marketing
Master Degree Course in Marketing, Consumption and Communication (Group 2)
- Digital marketing and multi-channel - In-store marketing
COURSES 2017/2018
Master Degree Course in Marketing, Consumption and Communication (Group 1)
- Digital Marketing and Multichannel - In-store marketing
Master Degree Course in Marketing, Consumption and Communication (Group 2)
- Digital Marketing and multichannel - In-store marketing
COURSES 2016/2017
Bachelor of Science in Marketing, Consumption and Communication
- Digital marketing and multi-channel - In-store marketing
COURSES 2015/2016
Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Retail Management)