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Nello Barile

Associate professor
Nello Barile

Department of Communication, Arts and Media
Faculty of Communication
Nello Barile

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Nello Barile is an Italian sociologist and a lecturer in Media Sociology and Fashion Sociology at IULM University in Milan.

He holds a degree in Sociology (specializing in Communication and Mass Media) from Sapienza University of Rome, where he also earned his PhD in Communication Sciences under the supervision of Professor Alberto Abruzzese.

He served as Editorial Director of the academic journal *C:Cube*. He has conducted various research projects on the fashion sector, including "Made in Italy as a Metabrand" (2008) - funded by the CNR - and "The Clothing of the Working Classes" (2008), created for the *Rossa* exhibition marking the CGIL centenary.

His work analyzes the interplay between culture, communication, and consumption. His recent research focuses particularly on political communication in the platform era-ranging from lo-fi communication to deepfakes-amid the shift from polarization dynamics to those of deglobalization.

He has taught Global Media and Political Communication at the Franklin University of Switzerland and Semiotics & AI at the Istituto Marangoni in Milan. He has participated in numerous international conferences as a keynote speaker, chair, and panelist, notably the MIT Boston conference (2019) titled "Media in Transition 10: Democracy and Digital Media" (http://media-in-transition-10.mit.edu/).

He has held visiting professorships at the University of São Paulo (ECA/USP) in Brazil and the Higher School of Economics in Moscow. He has published numerous books, articles, and short essays in Italy, as well as in the United States, the United Kingdom, France, Germany, Spain, Brazil, and Russia.

His most recent monograph is: Barile, N. (2022), *Communication in the New Hybrid Ontologies: From Platform to the Metaverse*, Milan: Bocconi University Press. He has obtained the National Scientific Qualification for the position of Full Professor.



Areas of scientific interest

Sociology of emerging media

Culturological analysis of the brand

Communication of political phenomena


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