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Giuseppe Stigliano

Tenured teacher
Giuseppe Stigliano

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Giuseppe Stigliano

Contacts

Individual tutorial

Timetable

The teacher receives by appointment to be agreed by e-mail.

Lecturer in Retail & Brand Communication

Graduated in Public Relations and Advertising, specialising in Consumption, Commercial Distribution and Business Communication, he obtained a PhD in Economics and Marketing from IULM University and the University of Maryland.

In the course of his career, he has founded several companies.

He is a big fan of the lean start-up approach.

He regularly gives lectures at universities, institutions and companies on business innovation, user/customer experience and service & experience design.

He is a Partner of H-Art, interactive, marketing and technology company founded within the business incubator H-Farm and since 2009 acquired by the international group WPP.

Main areas of scientific interest:

Product, Service & Experience Design
Innovation
Digital Marketing
Retail Marketing

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

“Il Supermarket senza limiti”, Il sole 24 Ore, Nova, 2015

“Le novità indossabili del SXSW”, WIRED, 2015

“Dalla Produzione di Massa, alla Massa di Produttori”, Cqia Rivista, 2011

“The Mcdonaldization of Tourism. An inquiry into the tendency of young people to choose ‘rationalized’ vacation environments”, European Sociological Association (ESA), 2009

“L’uso del testimonial” (con Ariela Mortara); “Un’arma a doppio taglio”; “La pubblicità sociale” in Ferraresi, Mortara, Sylwan (a cura di) Carocci, Roma, 2007

“Il vissuto del centro commerciale”; “Il vissuto dello spazio-vetrina” (con Laura Quadrelli) in Ferraresi, Parmiggiani (a cura di), Franco Angeli, Milano, 2007

L’impatto della distribuzione commerciale di abbigliamento sullo spazio urbano e sociale milanese, Ministero Istruzione

Università e Ricerca (MIUR), Roma, 2006

I centri commerciali come spazi di consumo, Ministero Istruzione Università e Ricerca (MIUR), Roma, 2006

 

 

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.