Giuseppe Stigliano

Lecturer in Retail & Brand Communication

Graduated in Public Relations and Advertising, specialising in Consumption, Commercial Distribution and Business Communication, he obtained a PhD in Economics and Marketing from IULM University and the University of Maryland.

In the course of his career, he has founded several companies.

He is a big fan of the lean start-up approach.

He regularly gives lectures at universities, institutions and companies on business innovation, user/customer experience and service & experience design.

He is a Partner of H-Art, interactive, marketing and technology company founded within the business incubator H-Farm and since 2009 acquired by the international group WPP.

Main areas of scientific interest:

Product, Service & Experience Design
Innovation
Digital Marketing
Retail Marketing

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

“Il Supermarket senza limiti”, Il sole 24 Ore, Nova, 2015
“Le novità indossabili del SXSW”, WIRED, 2015

“Dalla Produzione di Massa, alla Massa di Produttori”, Cqia Rivista, 2011

“The Mcdonaldization of Tourism. An inquiry into the tendency of young people to choose ‘rationalized’ vacation environments”, European Sociological Association (ESA), 2009

“L’uso del testimonial” (con Ariela Mortara); “Un’arma a doppio taglio”; “La pubblicità sociale” in Ferraresi, Mortara, Sylwan (a cura di) Carocci, Roma, 2007

“Il vissuto del centro commerciale”; “Il vissuto dello spazio-vetrina” (con Laura Quadrelli) in Ferraresi, Parmiggiani (a cura di), Franco Angeli, Milano, 2007

L’impatto della distribuzione commerciale di abbigliamento sullo spazio urbano e sociale milanese, Ministero Istruzione

Università e Ricerca (MIUR), Roma, 2006

I centri commerciali come spazi di consumo, Ministero Istruzione Università e Ricerca (MIUR), Roma, 2006

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Bachelor of Science in Corporate Communication and Public Relations

- Retail marketing innovation

Bachelor of Science in Tourism, Management and Territory

- Innovation and Tourism Entrepreneurship

COURSES 2019/2020 Bachelor of Science in Tourism, Management and Territory -Entrepreneurship and communication of tourist events Bachelor of Science in Public Relations and Business Communication - Retail Marketing Innovation COURSES 2018/2019 Bachelor of Science in Public Relations and Business Communication - Retail Marketing Innovation Bachelor of Science in Tourism, Management and Territory -Entrepreneurship and communication of tourist events Entrepreneurship of tourism COURSES 2017/2018 Bachelor of Science in Public Relations and Business Communication - Retail Marketing Innovation* (*in English) Master's degree course in Marketing, Consumption and Communication (in common with the Master's degree course in Strategic Communication) -Entrepreneurship and Innovation for Creativity and Start up* (in English) Bachelor of Science in Tourism: culture and development of territories -Management of the heritage of art and cultureTourist entrepreneurship COURSES 2016/2017 Bachelor of Science in Public Relations and Corporate Communication- Retail & Brand Communication COURSES 2015/2016 Bachelor of Science in Public Relations and Business Communication - Retail & Brand Communication COURSES 2014/2015 Bachelor of Science in Public Relations and Business Communication - Retail & Brand Communication