Marta Martina

PhD in Theatrical and Cinematographic Studies at the Department of Visual, Performative and Medial Arts of the University of Bologna, from 2013, he is a lecturer in Media Product Analysis at the University of Urbino Carlo Bo. He is a member of the editorial staff of the scientific magazine Cinergie - Il cinema e le altre arti.
His research interests are focused on the analysis of contemporary serial television forms, media economics and participatory dynamics in audiovisual products. Subject of various publications the analyses on crowdsourcing, crowdfunding in the audiovisual field. The evolution of television genres is the subject of its latest publication, Il cibo nella televisione italiana dal anni Cinquanta ad oggi (co-author Nicolò Gallio, Clueb).

Main areas of scientific interest:
The main research interests, which are the subject of presentations at conferences and scientific publications, are aimed at the analysis of contemporary forms of television serial, the evolution of television genres, the economy of the media and the dynamics of participation in audiovisual products. He also deals with crowdsourcing, crowfunding in film and television, branded entertainment and product placement.

Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal
www.iulm.it, the owner of this curriculum vitae, and is solely responsible for the correctness and truthfulness of the information contained therein.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Marta Martina, Nicolò Gallio, “The Crowd Strikes Back. Crowdsourcing, Crowdfunding and the Changes of Intellectual Property” in Alberto Beltrame, Ludovica Fales e Giuseppe Fidotta, Whose Right? Authorship, Media and Intellectual Property in the Digital Era, Forum Editrice, Udine (in corso di pubblicazione).

Marta Martina, Nicolò Gallio, Il cibo nella televisione italiana dagli anni cinquanta a oggi, Clueb, Bologna, 2014.

Marta Martina, “Il difficile concetto del vestirsi bene: reversibilità e standardizzazione nei fashion makeover” in Factual, reality, makeover. Lo spettacolo della trasformazione nella televisione contemporanea. A cura di Veronica Innocenti e Marta Perrotta, Bulzoni, Roma, 2013.

Marta Martina, Nicolò Gallio, “La mutazione del gene pirata. Possibili combinazioni di crowdfunding e sistemi di delivery misti”. In R.Braga, G. Caruso (a cura di) Piracy Effect, Mimesis, Edizioni, Milano – Udine, 2013. <http://www.cinergie.it/wp- content/uploads/2013/03/7 PIRACY_MARTINA_GALLIO_FINAL.pdf>

Roberto Braga, Marta Martina, Automatic for the People. I video mashup tra applicazioni web e partecipazione. In “Cinergie. Il cinema e le altre arti”, n.2, novembre 2012  <http://www.cinergie.it/?p=1416>

Marta Martina, Nicolò Gallio, “Life in a Day. Il crowdsourcing tra classicità e innovazione”. In Federico Zecca (a cura di), Il cinema della convergenza. Industria, racconto, pubblico, Mimesis Edizioni, Milano - Udine, 2012.

“Paradosso o Paradigma? La pirateria nell'industria della moda” - Speciale “Copy That! Pirateria e proprietà intellettuale nelle industrie culturali” a cura di Roberto Braga, Cinergie. Il cinema e le altre arti, n. 21 marzo 2011.

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it.
Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.