Martha Friel

CURRENT POSITION:

Martha Friel, PhD, is a researcher in Economics and Business Management at the IULM University of Milan at
the Faculty of Arts, Tourism and Markets. She is a member and senior fellow of the Fondazione Santagata per l'Economia della Cultura.

RESEARCH AREAS:

Her research areas concern the economics and management of culture, creative industries and
tourism, on which she has published extensively and taught at numerous universities in Italy and abroad.

DISCIPLINE GROUP:
SECS-P/08 Economics and business management

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2023/2024

Bachelor of Science in Arts, media & cultural events

Museums and Archives 4.0

Mater’s Degree in Art, market and valorization strategies

Management and start-ups for art

Mater’s Degree in Hospitality and tourism management

Cultural heritage, arts and tourism

Strategic marketing in hospitality and tourism

COURSES 2022/2023

Degree Course in Arts, media, cultural events

Digital archiving and cultural heritage management

Economics of Culture and Art

Master's Degree in Hospitality and tourism management - dual degree

Strategic marketing in hospitality and tourism

Cultural heritage, arts and tourism

COURSES 2021/2022

Degree Course in Arts, media, cultural events

Digital archiving and cultural heritage management

Degree Course in Fashion and Creative Industries

Economics and Management of Creative Industries

Master's Degree Course in Hospitality and Tourism Management

Strategic Marketing in Hospitality and Tourism

Cultural Heritage, Arts and Tourism

COURSES 2020/2021

Degree Course in Arts, media, cultural events

Museums and Archives 4.0

Degree Course in  in Tourism, Management and Territory

Tourism professions workshop

Master's Degree Course in Hospitality and Tourism Management

Cultural heritage, arts and tourism

Marketing Strategies in Hospitality and Tourism 

Strategic Marketing in Hospitality and Tourism 

COURSES 2019/2020

Bachelor of Science in Arts, Performing Arts, Cultural Events

Museums and Archives 4.0

Made in Italy for Art and Tourism

Bachelor of Science in Tourism, Management and Territory

-Laboratory for tourism professions

Master's Degree in Hospitality and Tourism Management

Competitive Strategies for the Tourism Industry

 Creative Industries and Tourism

Marketing Strategies in Hospitality and Tourism

Strategic Marketing in Hospitality and Tourism

COURSES 2018/2019

Master's Degree in Hospitality and Tourism Management

Cultural heritage, arts and tourism

Strategic Marketing in Hospitality and Tourism

Bachelor of Science in Arts, Performing Arts, Cultural Events

 Museums 2.0

Made in Italy for Art and Tourism