Guido Di Fraia
Pro-Rector for Innovation and Artificial Intelligence
Department of Communication, Arts and MediaFaculty of Communication
Contacts
Individual tutorial
Timetable
In the second term: Thursday 11 a.m. - 12 noon. The tutorial on Thursday, May 9 is CANCELLED. IULM 4 - 2nd floor - office N.4220CURRENT POSITION:
Associate Professor at IULM University in Milan, he is IULM Pro Rector for Innovation and Communication, as well as Founder and CEO of the IULM AI Lab. Professor of Methodology and Technique of Social Research, he is Coordinator of the Digital Marketing course in the Master's Degree in Marketing, Consumption and Communication at the same university. Creator and scientific director of the Master in Social Media Marketing & Digital Communication and of the Master DMBA - Data Management & Business Analytics. He has always carried out research, training and consultancy activities on the subjects of communication and digital marketing for companies and public administrations.
RESEARCH LINES:
Artificial Intelligence and AI Marketing
Digital Marketing and business communication
Media narratives, identity processes and social construction of knowledge
Innovative methods in social and market research
DISCIPLINARY GROUP:
SPS/08 14C
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2023/24
Bachelor of Science in Communication, Media and Advertising
Master's Degree in Artificial Intelligence, Business and Society
- Socio-cultural scenarios of the Big Data Society
Master's Degree in Marketing, Consumption and Communication
- Media marketing strategies and techniques
COURSES 2022/23
Bachelor of Science in Communication, Media and Advertising
Master's Degree in Artificial Intelligence, Business and Society
- Socio-cultural scenarios of the Big Data Society
Master's Degree in Marketing, Consumption and Communication
- Media marketing strategies and techniques
COURSES 2021/2022
Master's Degree in Artificial Intelligence, Business and Society
- Socio-cultural scenarios of the Big Data Society
Master's Degree in Marketing, Consumption and Communication
- Media marketing strategies and techniques
COURSES 2020/2021
Bachelor of Science in Communication, Media and Advertising
Social research methods and techniques
- Social research methods and techniques
Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing Management)
Digital marketing strategies and techniques
- Social media strategy
COURSES
2019/2020
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree in Marketing, Consumption and Communication
- Digital marketing strategies and techniques
COURSES 2018/2019
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree in Marketing, Consumption and Communication
- Search Engine Advertising and Mobile Marketing
- Digital marketing strategies and techniques
COURSES 2017/2018
Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing Management)
- Digital marketing strategies and techniques
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree in Marketing, Consumption and Communication (Group 1)
Society of networks and consumer practices
COURSES 2016/2017
Bachelor of Science in Communication, Media and Advertising
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree
in Marketing, Consumption and Communication
Society of networks and consumer practices
COURSES 2015/2016
Bachelor of Science in Communication, Media and Advertising
- Introduction to media and sociology of cultural processes
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing Management)
Market research and data analysis
- Module II: Digital auditing and analytics
COURSES 2014/2015
Bachelor of Science in Communication, Media and Advertising
- Introduction to media and sociology of cultural processes
- Methodology and technique of social research
Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing)
Market research and data analysis
- The module: Market Research
- Module II: Digital auditing and analytics
Master's Degree
in Television, Cinema and New Media (Television and Cross Media)
TV, social media and web
- Social media and web communication
COURSES 2013/2014
Bachelor of Science in Communication, Media and Advertising
- Methodology and Technique of Social Research
Master's Degree
in Television, cinema and new media
TV, Social Media and Web -
Social Media and Web Communication
Master's Degree
in Marketing, Consumption and Communication (Digital Marketing Management) Market
strategies and data analysis for the market 2.0
- I Module - Market research; technological aspects of business communication; detection methods; sw technicalities - II Module - E-Research (web analytics - social media monitoring)
COURSES 2012/2013
Bachelor of Science in Communication, Media and Advertising
- Methodology and technique of social research
Master's Degree in Television, Cinema and New Media
TV, social media and web
- Social media and web communication
Master's Degree in Marketing, Consumption and Communication - specialising in digital marketing management
Research strategies and data analysis for the market 2.0
Research strategies and data analysis for the 2.0 market,
- II E-Research Module (web analytics - social media monitoring)
COURSES
2011/2012
Bachelor of Science in Communication, Media and Advertising
- Methodology and Technique of Social Research
Master's Degree
in Television, cinema and new media
Design and production
laboratory for radio and television
-Analysis of analogue and digital audiences
COURSES
2010/2011
Degree Course in Communication, Media and Advertising
- Methodology and Technique of Social Research I and II
Master's Degree in Television, Cinema and New Media
- The Media Audience
Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it
The holder of this curriculum vitae is the sole guarantor and responsible for the accuracy and truthfulness of the information contained therein.