Davide Castelvero

Academic Background

Degree in Political Science

Professional Overview

Senior expert in strategic marketing, integrated communication, and omnichannel CRM, with over thirty years of experience in the luxury and fashion industries. He has held international leadership roles at ZEGNA, BALLY, VALENTINO, BOTTEGA VENETA, and MARNI Group, where he developed and managed advanced client engagement and customer relationship programs.

Role

Guest Knowledge & Engagement Director at Fidenza Village (The Bicester Collection, Value Retail Group)

Academic Engagement

For several years, he has collaborated with universities and business schools, bringing real-world managerial insights into the classroom. His teaching focuses on strategic marketing, luxury retail, client management, and the evolution of omnichannel models. He also contributes to the design of bilingual teaching formats, qualitative rubrics, and interactive modules based on real business cases.

Teaching Areas

  - Relationship Marketing and CRM

  - Client Engagement and Customer Experience

  - Luxury Retail Management

  - Integrated Communication and Omnichannel Strategy

  - Managerial Training and Commercial Skill Development

Languages of Instruction

Key Competencies

        Strategic CRM and multichannel client engagement

        Luxury retail management and customer experience optimization

        Internal training and commercial skill development

        International leadership and multicultural team coordination

        Integrated communication and strategic marketing

        Business and consumer analytics for decision-making and performance tracking

        Market research and insight generation to support brand and retail strategies

        Data-driven approach to customer segmentation, personalization, and lifecycle management

Research and Teaching Interests

      Relationship marketing and CRM: evolution of loyalty and personalization models in high-end retail

      Clienteling and customer experience: analysis of engagement practices in luxury contexts

      Omnichannel strategy: integration of physical and digital channels in client management

      Managerial training: design of evaluation rubrics, interactive modules, and bilingual teaching formats

      Didactic innovation: use of digital tools (Slido, CRM demos, CDP platforms) for experiential learning

      Knowledge transfer: bridging academic theory and business practice through case studies and professional testimonies

      Retail and consumer analytics: application of KPIs, dashboards, and behavioral data to enhance customer strategies

      Marketing research methodologies: qualitative and quantitative approaches to market intelligence, brand positioning, and customer profiling