Analysis of the development potential of the Valpolicella area and guidelines for the development and communication of tourist-experience offers
The objective of the project, commissioned by Masi Agricola, is to:
- analyse the tourist development potential of Valpolicella also through the mapping of current and potential tourist flows with the application of the "St Gallen method";
- identify the priority areas of intervention and some international best practices applicable to the local context with reference to the Territorial Business Areas with the greatest potential;
- identify the distinctive factors of the Masi experience in line with corporate values and those of the Valpolicella area;
- provide guidelines for the development, promotion and communication of thematic tourist offers for Valpolicella in synergy with the project of the new Masi visitor center.