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Analysis of the development potential of the Valpolicella area and guidelines for the development and communication of tourist-experience offers

Head: Manuela De Carlo

Year 2018

The objective of the project, commissioned by Masi Agricola, is to:

  • analyse the tourist development potential of Valpolicella also through the mapping of current and potential tourist flows with the application of the "St Gallen method";
  • identify the priority areas of intervention and some international best practices applicable to the local context with reference to the Territorial Business Areas with the greatest potential;
  • identify the distinctive factors of the Masi experience in line with corporate values and those of the Valpolicella area;
  • provide guidelines for the development, promotion and communication of thematic tourist offers for Valpolicella in synergy with the project of the new Masi visitor center.