facebook
Master's & Executive Education

Master's University Retail Brand & Customer Experience Management

Scientific Director: Prof. Luca Pellegrini - Prof. Francesco Massara

Master's & Executive Education

Master's UniversityRetail Brand & Customer Experience Management

Scientific Director: Prof. Luca Pellegrini - Prof. Francesco Massara

Retail, Customer Experience and Brand Touchpoint are among the fundamental assets of all companies, national and international, operating in today's consumer markets. The RBCX Master wants to respond to the need these companies have to hire people who know how face new business challenges characterized by innovative business models through
the integration of physical and digital channels.
The Master favors an active learning approach that provides for the continuous application of the concepts learned in the classroom in training sessions both in the classroom and in the field. Corporate and Retail workshops are planned experience study tour.

Language

Italian

Duration

6 months

Start

September

Formula

Full-time

Headquarter

Milan

Study Visit

Italy / Abroad

Internship

6 months

Credits

60

Enrolments
Enrolments

Start your journey as a student at IULM!

IULM Communication School

Via Carlo Bo, 1 - Milano
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371