The Master's programme of study includes an internship period of three to six months.
Among the companies where participants of the Master's course have done curricular or extra-curricular internships include: Alpine (Renault), Acqua dell'Elba, Coca Cola, COFLE, DINN!, Esprinet SPA, Elisa Gaito, Ferragamo, LaFeltrinelli, Monnalisa, Multi Outlet, Oviesse, Pinko, Retail Institute, Rinascente, Scarpe&Scarpe, Sharra Pagano, Strega, Unes, Unilever.
Brand experience & touchpoint
Retail & Sales Management
In-store Sales Management
Omnichannel integration & service design
Data & Digital Management
Personnel organization and soft skills
The students of the Master will have the opportunity to visit shopping centres, outlet villages, physical stores in the centre of Milan and elsewhere in Italy.
To complete the course of study, a study tour is planned in a European capital that is witnessing a radical transformation in the retail sector.
The practical activities and educational visits are designed to enable students to analyse in the field how staff management in the stores is carried out, to identify the techniques used to set up the shop windows, to understand how the customer experience is conceived, to identify how the goods are organised and to assess the communication plan of the promotional activities.