Sep. 15, 2021
Sep. 27, 2021
Feb. 10, 2022
The Master's experience ends with an internship and / or the "Retail Start-up ”, designed to integrate the knowledge acquired throughout the course formative. Students are accompanied through a coaching path thematic in a series of workshops in which they design a retail start-up that participate in a contest organized with the partners of the Master.
The path includes the support of Mentors who guide students in the definition of their start-up ideas by supporting them in specific work sessions.
Among the companies where the participants in the Master have carried out internships or stages, there are: Alpine (Renault), Acqua dell’Elba, Calzedonia, Coca Cola, Conad, Ferragamo, Feltrinelli, Logotel, Monnalisa, Oviesse, Pinko, Rinascente,
Scarpe&Scarpe, Strega Alberti, Triboo, Unes, Unilever.
The Master is divided into the following modules:
1. Brand Experience & Customer Behavior
2. Retail & Sales Management
3. In-store Experience Management
4. Customer Experience Design & Touchpoint Management
5. Data & Digital Management
6. People Management &Soft Skills
Workshops are planned that engage students on briefs directly indicated by the companies. Such workshops may include field activities and end with the presentation of the project work in front of the company management, with the possibility of having a direct evaluation by industry professionals.