Nov. 16, 2020
The delivery of the Track Online is organized with 6-hour days divided into two blocks, 3 hours in the morning and 3 in the afternoon. The contents replicate those of the track in presence.
An integrative project will be carried out at the end of the educational activities. There will be a study tour in presence.
For the Master in Track Online the Study Tour is optional. The transfer from the student's home in Milan will be paid for by the student who will have to provide the necessary documents to participate in the Study Tour, such as passport and visa.
Who doesn't participate to the Study Tour will have to carry out substitute teaching activities that will be assigned by the scientific direction.
The registration fee will be discounted by 20%.
The master will culminate in an internship or a projectwork.
Among the companies where participants of the Master's course have done curricular or extra-curricular internships include: Alpine (Renault), Acqua dell'Elba, Coca Cola, COFLE, DINN!, Esprinet SPA, Elisa Gaito, Ferragamo, LaFeltrinelli, Monnalisa, Multi Outlet, Oviesse, Pinko, Retail Institute, Rinascente, Scarpe&Scarpe, Sharra Pagano, Strega, Unes, Unilever.
Brand experience & touchpoint
Retail & Sales Management
In-store Sales Management
Omnichannel integration & service design
Data & Digital Management
Personnel organization and soft skills
The students of the Master will have the opportunity to visit shopping centres, outlet villages, physical stores in the centre of Milan and elsewhere in Italy.
To complete the course of study, a study tour is planned in a European capital that is witnessing a radical transformation in the retail sector.
The practical activities and educational visits are designed to enable students to analyse in the field how staff management in the stores is carried out, to identify the techniques used to set up the shop windows, to understand how the customer experience is conceived, to identify how the goods are organised and to assess the communication plan of the promotional activities.