Specializations

The MITH specialization offers students an additional tool to define their professional profile according to interest and aptitude:

• Revenue Management
• Luxury Marketing and Client Experience
• Leisure Destinations and Special Events

REVENUE MANAGEMENT
The Revenue Management specialization enables students to interact with world-class experts and acquire the most advanced tools and models for optimizing sales across many sectors of tourism. At the end of the course, students will apply all they have learned to a real business case and defend their own strategies with the company’s managers.

Modules:
• Revenue Management
• Forecasting and Total Revenue Management
• The New Frontiers of Revenue Management
• Final project and assessment

Faculty:
• Silvia Cantarella – Acrobat Consultancy - Italy
• Edoardo Dal Negro – BlinkUp Srl - Italy
• Cindy Heo – EHL - Switzerland
• Paolo Muzzeddu – IHGroup – Italy
• Simone Puorto – Travel Singularity – Italy
• Luciano Scauri – SKL International Hotel Consulting – Italy
• Damiano Zennaro – IdeaS – Italy
• Alexandro della Croce – Starhotels – Italy

Companies presentation:
OTA Insight; D-edge; Novotel; Radisson Hotel Group; Sabre; Oaky.

LUXURY MARKETING AND CLIENT EXPERIENCE
The course content provides in-depth understanding of the luxury industry, its role in society and its best practices. Lectures focus on differing cultural perspectives regarding luxury the uniqueness of its goods and services, and a luxury brand’s consistency with its identity and values. Students will also gain familiarity with related issues including sustainability, multiculturalism, marketing and customer experience.

This specialization is developed in partnership with Hotel Principe di Savoia and Dorchester Collection Academy.

Modules:

1. Theories and Fundamentals of Luxury
2. Functional Areas of Luxury
3. Sectoral Areas of Luxury
4. Final project and assessment

Faculty:
• Beth Aarons – Dorchester Collection Academy – London (UK)
• Raffaella Bossi Ferrarini – Iulm University – Milan (Italy)
• Michele Coletti – Grenoble Ecole de Management, Politecnico di Milano – Milan (Italy)
• Fabio Duma – Zurich University of Applied Sciences – Zurich (CH)
• Patrick Fields – Gucci Garden – Florence (Italy)
• Serena Rovai – Excelia Business School - La Rochelle (France)
• Dennis Valle – PwC, Former Versace CMO and Dolce and Gabbana VP –Milan (Italy)
• Ian Phau, Curtin University, Luxury Brand Retailing Centre – Bentley (Australia)

Companies presentation:

Dorchester Collection Academy; Hotel Principe di Savoia; Altagamma; laMilanesa; 10 Corso Como; Rancé1795; Kartell Museo; Prada; Brioni Kering; Cantine Ferrari.

LEISURE DESTINATIONS AND SPECIAL EVENTS

The course explores leisure destinations and special events. Students learn about communication and marketing for multifaceted tourist locations that include “an attraction” (such as museums, theme parks, water parks, zoos, aquariums, botanical gardens, historic houses, historical monuments, theatres, sports arenas, etc.) along with restaurants, retail, and accommodations. The specialization includes multiple field studies, and concludes with a hackathon in which the group applies their acquired skills to solve an existing problem for a real leisure facility.

Modules: 
• Introduction to the Leisure Industry
• Strategic Marketing, Communications and Advertising
• Operations Management
• Special Events Management 
• Human Resources and Leadership
• Revenue Management, Budgeting and Planning
• Field Study / Final Project

Company presentations: 
Disneyland Paris (FR), Europa-Park (DE), Efteling (NL), Walibi Holland (NL), Merlin Entertainments (UK), Compagnie Des Alpes (FR), Gardaland Resort (IT), ZOOM Torino (IT), Acquaworld (IT), Museo Nazionale della Scienza e della
Tecnologia Leonardo da Vinci (IT), Fort Fun (DE), Liseberg (SE), Tivoli Gardens (DK), Alshaya (KW), Luna Park Coney Island (USA), International Association of Amusement Parks and Attractions (USA), and many more.