The teaching mix comprises 10% distance learning to acquire basic knowledge; 20% traditional lectures and 70% hands-on practice and training in a company. Two thirds of the faculty is made up of professors from partner universities and visiting professors from major schools of hospitality and one third managers from leading companies of tourism industries. A wide range of innovative elective courses lets you design a customized study plan.
In particular, this last part of laboratory teaching is composed of a series of different activities, among which:
- Job Lab: workshops in which managers and professionals help students to carry out projects relevant to their company. Thanks to the Job Lab "Customer Centricity", for example, students made videos to communicate the values and philosophy of the Accor group under the guidance of the senior VP Learning, Development and Transformation of the group and the head of Academie Accor. Watch here the video!
- Company Visit: days in business companies to enhance their professional network and to test in action, through discussions with managers and entrepreneurs in the sector, models and tools learned in the classroom. At the Prince of Savoy of Dorchester Collection, for example, the theme of personalisation of services in the luxury segment is explored in depth.
- Field Projects and Thematic Workshops: held by industry experts and academics from the best schools of tourism allow students to acquire specialist knowledge on relevant topics such as Experience Design, Destination Reputation, Revenue Management, Digital Geography.
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
1st Year - Università IULM
Compulsory subjects | CFU |
Managing Hospitality and Guest Services Organizations - SECS-P/07 | 6 |
Critical Issues in Hospitality and Tourism Human Resources - SECS-P/10 | 6 |
Accounting and Financial Management - SECS-P/09 | 6 |
Marketing Strategies in Hospitality and Tourism | 18 |
Strategic Marketing in Hospitality and Tourism - SECS-P/08 | 6 |
Digital Marketing for Hospitality and Tourism - SECS-P/08 | 6 |
Introduction to Data Analysis for Marketing Research - SECS-S/03 | 6 |
Cultural Heritage, Arts and Tourism - L-ART/06 | 9 |
Geography for Sustainable Tourism Development - M-GGR/01 | 9 |
Communication Skills: English for Business - L-LIN/12 | 6 |
Two Curriculum: "Sustainable Destinations Management and Communication*" and "Digital Technologies and Data for Tourism and Creative Industries"
*Students enrolled in the "Sustainable Destinations Management and Communication" curriculum can choose to spend the second semester at the University of Oulu in Finland, so obtaining a double degree
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
2nd Year - Università IULM
Compulsory subjects - Joint teachings | CFU |
E-Tourism technolgy and digital marketing | 12 |
E-tourism Technology, Methods and Big Data - SECS-S/03 | 6 |
ICT and Digital Marketing for the Tourism Industry - SECS-P/08 | 6 |
Communication Skills for Innovation - L-LIN/12 | 6 |
Compulsory subjects - Curriculum: Sustainable Destinations Management and Communication (IULM) | CFU |
Strategy design for sustainable destinations - SECS-P/07 | 6 |
Creativity and Design of Tourism Policies | 12 |
New travel trends - M-DEA/01 | 6 |
Geography of tourism policies and innovation - M-GGR/01 | 6 |
Compulsory subjects - Curriculum: Digital Technologies and Data for Tourism and Creative Industries (IULM) | CFU |
Customer experience design through data and technology - SECS-P/08 | 9 |
Optimization in Decision Making - SECS-P/09 | 9 |
Elective courses | 9 |
Field Project/Internship | 3 |
Final exam | 12 |
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
2nd Year - University of Central Florida (UCF)
Compulsory subjects | CFU |
Data Analysis in Hospitality and Tourism Research - SECS-S/03 | 9 |
Hospitality and Tourism Strategic Issues - SECS-P/07 | 6 |
Feasibility Studies for the Hospitality/Tourism Enterprises - SECS-P/09 | 12 |
Communication Skills - L-LIN/12 | 9 |
Elective courses | 9 |
Field Project/Internship | 3 |
Final exam | 12 |
The attainment of a master's degree in Hospitality and Tourism Management requires the writing of an individual degree thesis on topics relevant to the scientific and professional community of reference. The paper, written under the guidance of a supervisor, should demonstrate the student's ability to formulate interesting research questions, methodological rigor, ability to position the work in the theoretical context of reference, identification of the managerial implications of the work, ability to critically use the analysis tools acquired in the training.
The paper consists of a text between a minimum of 20,000 and a maximum of 40,000 words.
Depending on the address chosen at the foreign university, the students will conduct the dissertation in the following ways:
University of Central Florida (UCF)
Students will prepare a single paper under the guidance of a IULM supervisor and a UCF research advisor. Graduates will be able to take part in a discussion either at the UCF or at the IULM University. In the case of discussion at UCF, the IULM Degree Committee will be present by videoconference. The presence of the UCF research advisor during the discussion is recommended but not mandatory.