
Degree course in Hospitality and Tourism Management - Dual Degree
Course contact person: Anna Scuttari
Corso di laurea in
Coordinatore didattico: Prof. Anna Scuttari
The teaching mix comprises 10% distance learning to acquire basic knowledge; 20% traditional lectures and 70% hands-on practice and training in a company. Two thirds of the faculty is made up of professors from partner universities and visiting professors from major schools of hospitality and one third managers from leading companies of tourism industries. A wide range of innovative elective courses lets you design a customized study plan.
In particular, this last part of laboratory teaching is composed of a series of different activities, among which:
- Job Lab: workshops in which managers and professionals help students to carry out projects relevant to their company. Thanks to the Job Lab "Customer Centricity", for example, students made videos to communicate the values and philosophy of the Accor group under the guidance of the senior VP Learning, Development and Transformation of the group and the head of Academie Accor. Watch here the video!
- Company Visit: days in business companies to enhance their professional network and to test in action, through discussions with managers and entrepreneurs in the sector, models and tools learned in the classroom. At the Prince of Savoy of Dorchester Collection, for example, the theme of personalisation of services in the luxury segment is explored in depth.
- Field Projects and Thematic Workshops: held by industry experts and academics from the best schools of tourism allow students to acquire specialist knowledge on relevant topics such as Experience Design, Destination Reputation, Revenue Management, Digital Geography.
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
1st Year - Università IULM
Compulsory subjects | CFU |
Hospitality and Service Management - SECS-P/07 | 6 |
Human Resource Management in Tourism - SECS-P/10 | 6 |
Account and Financial Management in Tourism - SECS-P/09 | 6 |
Tourism Marketing | 18 |
Strategic Marketing for Tourism - SECS-P/08 | 6 |
Introduction to Digital Marketing for Tourism - SECS-P/08 | 6 |
Introduction to Tourism Data Analysis - SECS-S/03 | 6 |
Cultural Heritage, Arts and Tourism - L-ART/06 | 9 |
Geography for Sustainable Tourism Development - M-GGR/01 | 9 |
Business Communication in Tourism - L-LIN/12 | 6 |
Two Curriculum: "Sustainable Destination Management and Communication*" and "Digital Technologies and Data for Tourism and Creative Industries"
*Students enrolled in the "Sustainable Destination Management and Communication" curriculum can choose to spend the second semester at the University of Oulu in Finland, so obtaining a double degree
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
2nd Year - Università IULM
Compulsory subjects - Joint teachings | CFU |
Digital Marketing and Techonology in Tourism | 12 |
Quantitative Methods and Big Data in Tourism - ING-INF/05 | 6 |
Social Media Marketing and Communication for Luxury Businesses - SECS-P/08 | 6 |
Intercultural Communication - L-LIN/12 | 6 |
Compulsory subjects - Curriculum: Sustainable Destination Management and Communication (IULM) | CFU |
Strategy design for sustainable destinations - SECS-P/07 | 6 |
Policy Design for Sustainable Tourism | 12 |
Eco Social Economics and Policy Design - SESC-P/06 | 6 |
Transition Management in Post-crisis Cultures - M-GGR/01 | 6 |
Compulsory subjects - Curriculum: Digital Technologies and Data for Tourism and Creative Industries (IULM) | CFU |
Artificial Intelligence and Digital Techologies for Tourism | 9 |
Digital Transformation and Experience Design in Tourism - SECS-P/08 | 6 |
Data-Driven Artificial Intelligence for Tourism - INF/01 | 3 |
Revenue Management for the Hospitality Industry - SECS-P/09 | 9 |
Elective courses | 9 |
Field Project/Internship | 3 |
Final exam | 12 |
Master's Degree Course in Hospitality and Tourism Management
Recommended study plan
2nd Year - University of Central Florida (UCF)
Compulsory subjects | CFU |
Data Analysis in Hospitality and Tourism Research - SECS-S/03 | 9 |
Hospitality and Tourism Strategic Issues - SECS-P/07 | 6 |
Feasibility Studies for the Hospitality/Tourism Enterprises - SECS-P/09 | 12 |
Communication Skills - L-LIN/12 | 9 |
Elective courses | 9 |
Field Project/Internship | 3 |
Final exam | 12 |
The attainment of a master's degree in Hospitality and Tourism Management requires the writing of an individual degree thesis on topics relevant to the scientific and professional community of reference. The paper, written under the guidance of a supervisor, should demonstrate the student's ability to formulate interesting research questions, methodological rigor, ability to position the work in the theoretical context of reference, identification of the managerial implications of the work, ability to critically use the analysis tools acquired in the training.
The paper consists of a text between a minimum of 20,000 and a maximum of 40,000 words.
Depending on the address chosen at the foreign university, the students will conduct the dissertation in the following ways:
University of Central Florida (UCF)
Students will prepare a single paper under the guidance of a IULM supervisor and a UCF research advisor. Graduates will be able to take part in a discussion either at the UCF or at the IULM University. In the case of discussion at UCF, the IULM Degree Committee will be present by videoconference. The presence of the UCF research advisor during the discussion is recommended but not mandatory.