Study programme - Degree course in Fashion Communication and Luxury Strategies
Course contact person: Alberto Mingardi
Corso di laurea in
Coordinatore didattico: Prof. Alberto Mingardi
Master's Degree in Fashion Communication and Luxury Strategies
Recommended Study plan
1st Year in common
| Compulsory subjects | CFU |
| Sustainability Strategies for Luxury and Fashion - SECS-P/08 | 6 |
| Aesthetics of Luxury - M-FIL/04 | 6 |
| Anthropology of Fashion and Luxury | 12 |
| Consumer Anthropology - M-DEA/01 | 6 |
| Fashion Narratives - M-FIL/06 | 6 |
| Complex Thinking and creativity - M-FIL/02 | 6 |
| Luxury Communication | 12 |
| Brand Heritage and Storytelling - SPS/08 | 6 |
| Fashion and Luxury Events - L-ART/03 | 6 |
| Digital Trends and Marketing Statistics | 12 |
| Digital Trends - INF-01 | 6 |
| Analytics and Global Consumer insight - SECS-S/05 | 6 |
| Team and Project Management - ICAR/13 | 6 |
Master's Degree Course in Fashion Communication and Luxury Strategies
Recommended Study plan
2nd Year - Global Trends
| Compulsory subjects | CFU |
| International Relations and Global Fashion | 12 |
| International Relations - SPS/02 | 6 |
| Global Fashion - M-FIL/05 | 6 |
| Fashion Landscapes - SPS/08 | 6 |
| Global Communication Management for Fashion - SECS P/08 | 6 |
| Digital Interaction Engagement Strategies - ING-INF/05 | 6 |
| Field project | 6 |
| Elective courses | 12 |
Final test | 12 |
Master's Degree Course in Fashion Communication and Luxury Strategies
Recommended study plan
2nd Year - Luxury Strategies
| Compulsory subjects | CFU |
| Imaginery of Luxury | 12 |
| History of Contemporary Luxury - M-STO/04 | 6 |
| Scenarios of Luxury -L-ART/06 | 6 |
| Luxury Sectors - SPS/09 | 6 |
| Luxury Marketing Strategies - SECS P/08 | 6 |
| Luxury PR for High-end Brands - SPS/08 | 6 |
| Field project | 6 |
| Elective courses | 12 |
Final test | 12 |
MASTER’S THESIS
The completion of the Master’s Degree in Fashion Communication and Luxury Strategies requires the submission of a Master’s thesis, written in English.
The final paper, developed under the supervision of a supervisor, must demonstrate the student’s ability to conduct independent research. This includes identifying relevant research questions, situating the work within its academic context, applying critical thinking skills, and using appropriate methodological tools acquired during the programme.
The thesis must be written in English and should be between 25,000 and 50,000 words in length. Subject to prior agreement with the supervisor, the candidate may replace all or part of the written thesis with a multimedia project.