Faculty of Arts, Fashion and Tourism
Degree course in Fashion Communication and Luxury Strategies
Course contact person: Alberto Mingardi
Corso di laurea in
Coordinatore didattico: Prof. Alberto Mingardi
Can identify the potential of a certain brand, in light of the elements that characterize it, in different cultural contexts. Can conduct research and analyze data and trends, interpreting social and consumer behavior dynamics for the purpose of brand enhancement.
Preserves, enhances and communicates the heritage of a fashion and luxury brand. He is able to select important garments that encapsulate the company's DNA, from the point of view of style but also as evidence of the company's technological development and research. It cultivates the visibility of heritage pieces and brand history through various communication tools.
He is responsible for building relationships with customers with whom they interact and for whom they are the point of reference. He also supervises the work of other employees who interact with customers. He also plays a key role in relation to potential customers.
He is responsible for public relations for the brand portfolio in fashion and luxury companies. Is charged with managing press, media and influencer relations. Supports fashion and luxury brands' communication strategies and new product launches, events.