Route to Silicon Valley

Master's - 23 April 2021

From Monday, April 26th, a series of open Masterclasses will be held in California to tell the story of innovative start-ups through failures, successes and new technologies

As part of the Master in International Marketing & Sales Communication, Professor Daniela Corsaro is organizing a series of open Masterclasses on the topics of Innovation and Entrepreneurship.

Directly connected to California, we will listen to the stories of innovative start-ups, explore the close link between failure and success and explore the role of new technologies in the collaborative ecosystem.

The Masterclasses will be held in English and will be open to all interested IULM students, who can access them through the Microsoft Teams platform.

Below is the program:

  • Title: To Go Internationally with Google
    Speaker: Giulia Pierangeli, Sales Growth Manager & Internationalization consultant, Google US
    : 26/04/21, 17.00-18.00
    Click here to join the meeting
  • Title: Connecting people, leveraging technology, marketing and UX for a better eCommerce
    Speaker: Prof. Franco Folini, Digital Marketing Professor, UC Berkeley Extension
    Date: 29/04/21, 17.00-18.30
    Click here to join the meeting
  • Title: Salesforce: the Trusted Digital Advisor. Land your next best job in the Tech Ecosystem
    Speaker: Alyssa Ream, Associate Success Guide and Trailhead Guide, Salesforce US
    Date: 04/30/21, 05:00 PM - 06:00 PM
    Click here to join the meeting
  • Title: From Startup innovation to 'intrapreneurship': lessons from Silicon Valley
    Speaker: Frank Hysa, Senior Transformation Manager - Tech Investors, Reach Partners US
    Date: 03/05/21, 16.30-17.30
    Click here to join the meeting
  • Title: From Padova University to postDoc at Stanford, founding a startup supported by two top Accelerators: StartX and YCombinator. My lesson learned
    Speaker: Prof.ssa Maddalena Adorno, Co-Founder and CEO at Dorian Therapeutics Inc and PhD Researcher at Stanford, Stanford University
    Date: 11/05/21, 17.30-19.00
    Click here to join the meeting
  • Title: Evangelistic Approach to Support Sales, Marketing, PR & Communications
    Speaker: Mauro Aprile Zanetti, Chief Business Evangelist, Cloud4Wi US
    : 12/05/21, 17.30-18.30
    Click here to join the meeting
  • Title: #TwitterIS
    Speaker: Sioban Massiah, Global Events Chair for Twitter's Black Business/Employee Resource Group (Blackbirds), Twitter US
    Date: 13/05/21, 17.30-18.30
    Click here to join the meeting
  • Title: Powering an inclusive future for all 
    Speaker: Fabio Gori, Sr. Director Customer Solutions Marketing, Cisco US
    Date: 20/05/21, 17.00-18.00
    Click here to join the meeting