IULM at BTO 2026: Initial Findings from the TC4AI Research Project
Prof. Manuela De Carlo will speak on November 11 in Florence at the presentation of a study on tourism and artificial intelligence, conducted by Studio Giaccardi & Associati with scientific collaboration from IULM University.
IULM University is participating in BTO – Be Travel Onlife 2026 with a presentation of the initial findings from Tourism Contents for Artificial Intelligence (TC4AI). The event will take place on November 11, from 4:00 p.m. to 4:50 p.m., at the Stazione Leopolda in Florence, in Hall #6.
Manuela De Carlo, director of the Master’s program in International Tourism and Hospitality, will speak on the panel “DMOs and the Challenge of AI – Initial Findings from the TC4AI Research.” The research, conducted in scientific collaboration with the University, analyzes how to make tourism content understandable and usable by artificial intelligence systems and what changes this entails for destination management organizations (DMOs).