Luxury and sport: a winning combination at the center of an international conference
A conference on March 27 to explore the increasingly close link between luxury and sports, analyzing how high-end brands are investing in sponsorships and strategic partnerships.
On Thursday, March 27, 2025, IULM University will host the conference Game Changers: How Luxury Meets Sport, organized by the International University of Monaco and Andrea Barbagelata, professor at both universities. The event represents an important opportunity for students from the Master's Degree in Fashion Communication and Luxury Strategies, who will be able to engage with colleagues from another prestigious course of study dedicated to the world of luxury.
The conference will explore the increasingly close link between luxury and sports, analyzing how high-end brands are investing in sponsorships and strategic partnerships. It is not just about visibility, but an interweaving of common values: excellence, performance, innovation and identity.
The meeting will feature prominent guests in the industry:
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Jonathan Stizia, CEO of Cavalleria Toscana
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Lara Tagliabue, Head of Programmes at the Laureus Foundation (Richemont Group)
The event will be held from 4 to 6:30 p.m. in Room 125 and is open to all IULM students.