Fondazione Pubblicità Progresso and CRUI launch the campaign ‘Choose the University’
On air from 15 February, the spot for the new Pubblicità Progresso campaign: ‘Choose the University’.
In collaboration with CRUI (Conference of Italian University Rectors), the Fondazione Pubblicità Progresso has launched the campaign 'Choose the University', with the aim of raising awareness among secondary school students and their families about the importance of university studies. The initiative was presented Friday, February 14, at the CRUI headquarters in Rome, with the campaign spot airing from February 15
The campaign aims to enhance the university experience as a crucial moment of personal, civic and social growth. Emphasis is placed on the central role of the university in learning and preparing young people for emerging professions, thereby improving their future opportunities
To ensure widespread reach, the campaign will use both traditional media, such as television, and digital channels, with short videos, content on social networks, and information materials also distributed in schools, to directly reach young people and families.