Blended Intensive Programme (BIP) PAROLO 2024

International - 21 May 2024

The appointment part of the Erasmus+ projects was recently concluded

The Blended Intensive Programme (BIP) PAROLO has just ended with great success and enthusiasm. PAROLO is an annual project taking place within the framework of Erasmus+ BIP's and hosted in 2024 by Università IULM. Participants included not only ten students from our programme in Corporate Communication and Public Relations, but also international students from Rotterdam University of Applied Sciences (RUAS), University of the Arts London (UAL) and EFAP in Paris.

It was a valuable and highly educational experience that combined an initial online phase and a one-week in-presence session in Milan over the span of a month. During the period, the students worked on a PR and communication project for the Italian company Autentico by Only4U, with the goal of developing communication strategies and increasing brand visibility. The programme was further enriched by an introduction to neuromarketing, which enabled the students to gain new knowledge thanks to our university's centres of excellence.

During this month spent together, the students had the opportunity to socialise, grow professionally and personally, and develop key skills that are fundamental for their future. Università IULM is proud to have welcomed this initiative, reaffirming an ever-growing desire to support projects that foster professional development and international cooperation.