On February 25th, at 4.30 pm, in the Auditorium will be held the event SUPERTV=SUPERSPOT, a review of the most creative and welcome spots of the Superbowl USA 2020
February 2, 2020: SUPERBOWL, the 54th final of American football. In the last quarter the Kansas City Chiefs came back and beat the San Francisco 49ers while Shakira and J.Lo sang together for the first time in the interlude.
Every year live television creates the most important media phenomenon in the world, in terms of number of viewers and their involvement: an American holiday. Television once again becomes the most powerful mass medium. Brands take advantage of this by displaying maximum creativity and precision in their commercials. The opportunity is unique and also expensive: $5.6 million for a broadcast.
The commercials are ad-hoc products and not broadcast outside of the USA: not to be missed by those involved in communication at a time when creativity risks remaining in the shadow of digital transformation. On February 25th, at 4.30 pm, the Auditorium will host the event SUPERTV=SUPERSPOT a review of the most creative and welcome spots of the Superbowl USA 2020
During the event Francesco Bozza (Executive Creative Director Grey Italia), Marco Lombardi (President Y&R Italia) and Giuseppe Mastromatteo (Executive Creative Director Ogilvy Italia) will speak