On Air the New IULM Institutional Campaign
IULM University's new institutional campaign will be visible on all major online and offline channels, both in Italy and abroad. IULM students, with their faces and stories, are again the real protagonists of the campaign's visuals and copy, which tell of the endless possibilities for growth and experimentation offered by the campus
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University is not a simple path: it is the beginning of a journey toward new possibilities, an adventure that leads from the classroom to unexpected goals. IULM University's new institutional campaign, launching on November 4, is an invitation to explore without limits, to cultivate curiosity and take innovative paths. A campaign that aims to confirm IULM as a creative laboratory and a place where every student can discover their own path and make their voice heard
These days, the new institutional campaign of IULM University will be visible on all major online and offline channels, both in Italy and abroad. IULM students, with their faces and stories, are agian the real protagonists of the campaign's visuals and copy, which tell of the endless possibilities for growth and experimentation offered by the campus.
The campaign, with its first subjects dedicated to the Open Days of November 29 and 30, 2024, is a natural evolution of the previous one, which with the claim "I'M IULM" expressed pride of belonging. With the new message "Time to be you... time to be IULM," IULM renews its commitment to enhance the uniqueness and potential of each student. Not just an Athenaeum, but a place where encounters, experimentation and growth find a real space: from classroom lessons to lectures in some of Milan's most important theaters, to project work with leading companies, national and international, in a path that prepares for the future with competence, inventiveness and awareness.
Conceived by M&C Saatchi EU in collaboration with the University's communication area, the campaign is articulated on online and offline channels, with print ads and billboards. In a first phase, it includes eight subjects dedicated to the different areas of IULM's educational offerings, as well as specific ads for Open Days. The campaign is completed with an "ad-manifesto," which expresses IULM's promise as a covenant of commitment to its students.