Latin America Business Summer School

The course will allow participants to interact with managers from the most performing Italian companies operating throughout Latin America, exploring topics such as:

• Internationalizsation and trade
• Circular economy and renewable resources
• Marketing strategies
• Sustainable business models
• Study and analysis of practical cases of top Italian players operating in South America

The Summer School will take place with online talks during the week 5-9 July 2021, from 3 pm until 6 pm.
The course is offered free of charge to students enrolled in IULM Master’s and Bachelor’s degrees.

The Italian Chamber of Commere in Chile will deliver to each participant a certificate of attendance to the course.
To participate, please fill in the online form.

Here you can find the full programme of the LATAM Business Summer School:

Friday 2nd July 4pm
Meetings will be preceded by an introductory session focusing on Latin America by Dr. Francesco Galli.
“The role of creative leadership in navigating in divergent contexts: cultural diversity and business models adaptable to global markets, opportunities and contradictions".

• Monday 5th July, 3pm – 6pm 
  - ARISTON: Lucio D’Auro, CEO of Ariston Latin America. Design innovazione e tecnologia intelligente, ad uso domestico, la sfida dei prodotti di uso domestici e da cucina, per il mercato latinamericano. 
  - ARNEG: Carlos Pasciullo, CEO of Arneg Argentina. Sfide mondo retail e approccio sostenibile: l’esperienza argentina.

• Tuesday 6th July, 3pm – 6pm  
  - ENEL X: Jaime Echenique; Head of Business Growth EnelX Chile. New forms of intelligent energy, new challenges for Enel X Latam (in English)
  - STELLANTIS: Claudio Campos, Marketing Director. Opportunità e sfide della mobilità.

• Wednesday 7th July, 4pm – 7pm
  - PIRELLI: Paolo Benea – CEO Mexico. I pneumatici premium. Innovazione e sostenibilità.
  - ALFAPARF: Luca Bresciani, Marketing Director. Strategie di marketing per il mercato latinoamericano.

• Thursday 8th July, 2:30pm – 5:30pm
  - FERRERO: Eugenio Oscar Ulrici, Manager of Agrichile. Sfide ed opportunità agroindustriali in Cile.
  - KERAKOLL: Gianlibero Mestroni, Chile partner. Green building ed edilizia sostenibile

For further information: [email protected]