Silvia Migliavacca of Banca Mediolanum Meets with IULM Students
On November 30, as part of the Social Media Marketing & AI course
Silvia Migliavacca, Head of AI Strategy & Procurement at Banca Mediolanum, will be a guest speaker for Professor Leonardo Bellini during a lecture in the Social Media Marketing & AI course, part of the Bachelor’s Degree Program in Fashion and Creative Industries.
The seminar, titled “If Everyone Can Create Content, Who Builds Trust? Social Media, Personal Branding, and AI: The Banca Mediolanum Experience,” draws on Banca Mediolanum’s experience. It will explain how Generative AI is transforming brands, social media, personal branding, and public relations in a context where attention, authenticity, and trust are becoming central.
The session will take place at IULM 6, Room 612, at 10:30 a.m. and is open to all students.