Francesca Fiacco of L’Oréal Italy Meets with IULM Students
On November 16, as part of the Social Media Marketing & AI course
Francesca Fiacco, Corporate Community Specialist at L’Oréal Italy, will be a guest speaker for Professor Leonardo Bellini during a lecture in the “Social Media Marketing & AI” course, part of the Bachelor’s Degree Program in Fashion and Creative Industries.
The seminar, titled “From the Cultural Calendar to the Feed: L’Oréal’s Brand Strategies,” will introduce the L’Oréal Group and its presence in Italy. Using examples of events and communication projects carried out by the Group’s brands, it will address the selection of channels and formats, tone of voice, and the alignment between brand identity and cultural discourse.
The event will take place at IULM 6, Room 612, at 10:30 a.m. and is open to all students.