Margherita Zito
Contacts
Telephone
+39 02 891412733
Email
[email protected]
Individual tutorial
Timetable
By appointment to be agreed by email with the teacher.
CURRENT POSITION:
ASSOCIATE PROFESSOR
RESEARCH LINES:
Ph.D. in Psychology of Health and Quality of Life, I deal with issues related to Work and Organizational Psychology, and to Consumer Psychology, with particular reference to the application in the Third Sector, in line with the SSD M-PSI/06. These themes and the applied methodologies are intertwined with research lines connected to Neuromarketing and Neuromanagement for companies and workers. Following several training courses, of which the most important were at the University of Utrecht, I perfected and implemented specialized skills in quali-quantitative analysis and psychometrics.
Other research interests include the following topics:
- positive psychology with particular attention to the themes of flow, flow at work, flow in consumer experience, passion and recovery;
- motivation (work and consumption);
- use of technology and consumption / life and work;
- internal and external communication;
- job crafting;
- work-life balance;
- career and job satisfaction;
- organization training;
- professional orientation.
DISCIPLINARY GROUP:
M-PSI/06
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INSEGNAMENTI A.A 2022/2023
Corso di Laurea in Comunicazione d'impresa e relazioni pubbliche
- Psicologia dei consumi e neuromarketing (gruppo 1)
- Psicologia dei consumi e neuromarketing (gruppo 2)
Corso di Laurea in Corporate Communication and Public Relations
- Consumer Psychology and Neuromarketing
Corso di Laurea in Interpretariato e Comunicazione
- Psicologia della comunicazione
INSEGNAMENTI A.A 2021/2022
Corso di Laurea in Comunicazione d'impresa e relazioni pubbliche
- Psicologia dei consumi e neuromarketing
- Psicologia della comunicazione digitale al lavoro
Corso di Laurea in Interpretariato e Comunicazione
- Psicologia della comunicazione
INSEGNAMENTI A.A 2020/2021
- Psicologia dei consumi e neuromarketing
INSEGNAMENTI A.A 2019/2020
Corso di Laurea in Relazione Pubbliche e Comunicazione d'Impresa
- Psicologia dei consumi e neuromarketing
INSEGNAMENTI A.A 2018/2019
Corso di Laurea in Relazione Pubbliche e Comunicazione d'Impresa