Kelly Page Werder

Dr. Kelly Page Werder is an Associate Professor in the Zimmerman School of Advertising & Mass Communications at the University of South Florida in Tampa, Florida, USA. She has taught undergraduate and graduate courses in strategic communication management at USF since 2001. Her research has been published in the Journal of Public Relations Research, Public Relations Review, International Journal of Strategic Communication and the Handbook of Strategic Communication, and she has presented work at academic and professional conferences around the world.
Werder has served as Editor of the International Journal of Strategic Communication (Routledge/Taylor & Francis) since 2012. In 2015, she was named a Page Legacy Scholar by the Arthur Page Society for Integrity in Public Communication at Penn State for her experimental research on corporate social responsibility. In 2016/17, Werder was an International Visiting Scholar at the University of Fribourg in Switzerland, where she taught courses in strategic communication campaigns and scientific public relations. She has presented lectures and seminars in strategic communication management at universities throughout Europe, including Aarhus University in Denmark, Lund University in Sweden, the BI Norwegian Business School in Oslo, Norway, and the International University of Languages and Media (IULM) in Milan, Italy. She will teach a course on strategic communication research methods at IULM in Autumn 2018.
Werder completed a Ph.D. in Mass Communication at the University of Florida, a M.S. in Corporate and Professional Communication at Radford University, and a B.A. in Communication Studies at Virginia Tech. She is an advocate of service-learning instructional methods, and students in her courses have developed strategic communication campaigns for more than 100 non-profit organizations in the Tampa Bay community.

Main areas of scientific interest

Strategic communication management
Public relations theory
Campaign formation and evaluation
Message effects
Corporate Social Responsibility
Activism
Communication measurement

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Werder, K. P. (2019). Public sector communication and strategic communication campaigns. In V. Luoma-aho, & M. Canel (Eds.), Handbook of Public Sector Communication. Hoboken, NJ: John Wiley & Sons, Inc.
Nothhaft, H., Werder, K. P., Verčič, D., & Zerfass, A. (Eds.). (2018). Future Directions in Strategic Communication. International Journal of Strategic Communication [Special Issue], 12(4). New York, NY: Routledge/Taylor & Francis.
Werder, K. P., Nothhaft, H., Verčič, D., & Zerfass, A. (2018). Strategic communication as an emerging interdisciplinary paradigm. International Journal of Strategic Communication, 12(4), 333-351.
Nothhaft, H., Werder, K. P., Verčič, D., & Zerfass, A. (2018). Strategic communication: Reflections on an elusive concept. International Journal of Strategic Communication, 12(4), 352-366.
Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. P. (2018). Strategic communication: Defining the Field and its Contribution to Research and Practice. International Journal of Strategic Communication, 12(4), 487-505.
Werder, K. P. (Ed.). (2015). Strategic communication campaigns in a contemporary, networked, and digital society. International Journal of Strategic Communication [Special Issue], 9(2). New York, NY: Routledge/Taylor & Francis.
Werder, K. P. (2015). The integration of domains: Multidisciplinary approaches to strategic communication campaigns. International Journal of Strategic Communication, 9(2), 79-86.
Werder, K. P. (2015). A theoretical framework for strategic communication messaging. In D. Holtzhausen, & A. Zerfass (Eds.), The Routledge Handbook of Strategic Communication. New York, NY: Routledge/Taylor & Francis.
Werder, K. P., & Strand, K. (2011). Measuring student outcomes: An assessment of service-learning in the public relations capstone course. Public Relations Review, 37(5), 478-484.
Werder, K. P., & Holtzhausen, D. (2011). Organizational structures and their relationship with public relations management practices. International Journal of Strategic Communication, 5(2), 118-142.
Werder, K. P., & Holtzhausen, D. (2009). An analysis of the influence of public relations leadership style on public relations strategy use and effectiveness. Journal of Public Relations Research, 21(4), 1-24.
Werder, K. P. (2008). The effect of doing good: An experimental analysis of the influence of corporate social responsibility initiatives on beliefs, attitudes, and behavioral intention. International Journal of Strategic Communication, 2(2), 115-135.
Werder, K. P. (2006). Responding to activism: An experimental analysis of public relations strategy influence on attributes of publics. Journal of Public Relations Research, 18(4), 335-356.
Werder, K. P. (2005). An empirical analysis of the influence of perceived attributes of publics on public relations strategy use and effectiveness. Journal of Public Relations Research, 17(3), 217-266.

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.