Massimo Viganò

Tenured teacher

Department of Business, Law, Economics and Consumption
Faculty of Communication

Contatti

Telephone
+39 02 891412711

Fax
+39 02 891412765

Email
[email protected]

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

Curriculum Vitae

1994
Bocconi University of Commerce Degree in Business Administration - specialization in Business Administration

1994- 2002 Cescom Researcher
(Centre for Studies on Commerce) Bocconi University

1997 - 2003
. Bocconi University Lecturer in Economics and Management of Commercial Enterprises (EGIC) and Marketing

1997- 1999

Teacher EGIC (Strategie e strutture delle aziende commerciali)

1998 - 1999

Teacher EGIC (Economia della distribuzione commerciale)

2000 - 2002

Teacher "Marketing

"2000 - 2003

Teacher EGIC (Rapporti Industria-Distribuzione)

2000 - 2003

Teacher "Marketing I e II" IULM University Milan

2003 - now

Lecturer in charge of "Laboratorio di Trade Marketing" in the context of the specialist degree in "Consumption, commercial distribution and business communication".

Areas of scientific interest

Industry and distribution relations

analysis of the evolution and dynamics of purchasing and consumption

behaviour and valuation of economic, social and environmental impacts related to the opening of large retail outlets

Management control systems for commercial companies

Internet and e-commerce management

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

Bertozzi P., M. Viganò (1996), “L’impatto economico e territoriale dei centri commerciali: una proposta metodologica”, Commercio – Rivista di Economia e Politica Commerciale, (58): 5-52

Viganò M. (1998), “L’impatto occupazionale delle grandi strutture di vendita: una proposta metodologica”, Commercio – Rivista di Economia e Politica Commerciale, (62): 3-26

Frontini A., M. Viganò (1998), “I centri commerciali al dettaglio in Italia: evoluzione e prospettive di sviluppo”, Commercio – Rivista di Economia e Politica Commerciale, (63): 3-31

Viganò M. (1998), “The development and characteristics of shopping centres in Italy”, The European Retail Digest, (18): 39-42

Viganò M. (2000), “Il category management nelle imprese della distribuzione”, in Castaldo S., P. Bertozzi (2000), Category Management, Milano: McGraw-Hill