Massimo Viganò
Contatti
Individual tutorial
Timetable
Upon reservation to be agreed with the teacher by e-mail.
1994
Bocconi University of Commerce Degree in Business Administration - specialization in Business Administration
1994- 2002 Cescom Researcher
(Centre for Studies on Commerce) Bocconi University
1997 - 2003
. Bocconi University Lecturer in Economics and Management of Commercial Enterprises (EGIC) and Marketing
1997- 1999
Teacher EGIC (Strategie e strutture delle aziende commerciali)
1998 - 1999
Teacher EGIC (Economia della distribuzione commerciale)
2000 - 2002
Teacher "Marketing
"2000 - 2003
Teacher EGIC (Rapporti Industria-Distribuzione)
2000 - 2003
Teacher "Marketing I e II" IULM University Milan
2003 - now
Lecturer in charge of "Laboratorio di Trade Marketing" in the context of the specialist degree in "Consumption, commercial distribution and business communication".
Areas of scientific interest
Industry and distribution relations
analysis of the evolution and dynamics of purchasing and consumption
behaviour and valuation of economic, social and environmental impacts related to the opening of large retail outlets
Management control systems for commercial companies
Internet and e-commerce management
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Bertozzi P., M. Viganò (1996), “L’impatto economico e territoriale dei centri commerciali: una proposta metodologica”, Commercio – Rivista di Economia e Politica Commerciale, (58): 5-52
Viganò M. (1998), “L’impatto occupazionale delle grandi strutture di vendita: una proposta metodologica”, Commercio – Rivista di Economia e Politica Commerciale, (62): 3-26
Frontini A., M. Viganò (1998), “I centri commerciali al dettaglio in Italia: evoluzione e prospettive di sviluppo”, Commercio – Rivista di Economia e Politica Commerciale, (63): 3-31
Viganò M. (1998), “The development and characteristics of shopping centres in Italy”, The European Retail Digest, (18): 39-42
Viganò M. (2000), “Il category management nelle imprese della distribuzione”, in Castaldo S., P. Bertozzi (2000), Category Management, Milano: McGraw-Hill
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSE 2020/2021
Master's Degree Course in Marketing, Consumption and Communication
- Branding and Trade Marketing
COURSE 2019/2020
Master's Degree Course in Marketing, Consumption and Communication
COURSES 2018/2019
Master's Degree Course in Marketing, Consumption and Communication
COURSES 2017/2018
Master's Degree Course in Marketing, Consumption and Communication
COURSES 2016/2017
Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)
COURSES 2015/2016
Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)
COURSES 2014/2015
Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)
COURSES 2013/2014
Master's Degree Course
in Marketing, Consumption and Communication - specialising in Retail Management
COURSES 2012/2013
Master's Degree Course
in Marketing, Consumption and Communication - Retail Management
COURSES 2011/2012
Master's Degree Course
in Marketing, Consumption and Commercial Distribution
COURSES 2010/2011
Master's Degree Course in Marketing, Consumption and Commercial Distribution