Since 1994, I have been working in the advertising sector, building a customer base with more than 1200 companies. Since 1996, I have been a lecturer in training courses. In 2000, I founded Blubit srl - an internet service company - specializing in digital marketing, obtaining awards related to the activity of keyword advertising and web marketing.
I am Google Premier Partner with my agency, Google Ambassador and Top Contributor Google AdWords, thanks to which I won several AdWords Awards at Google Summits in Mountain View (California) and Dublin.
Since May 2011, I have been a lecturer at the Master in Social Media Marketing at IULM and other IULM Masters, as well as being a lecturer at the Master's Degree Course in Marketing, Consumption and Communication.
I work as a writer for the digital magazines Dentro AdWords (official blog of Google AdWords), the Google Advertisers Community and many other digital publishing companies in the industry.
In 2015, I was selected by Cardinal Path as Google's Academy.
Lecturer for IAB, UPA and Digital Energy, I was chosen by EPC Editore as curator of the Digital Marketing series.
Areas of scientific interest
Digital Marketing, Mobile Marketing, Social Media Marketing and Digital Analytics.
Competitive intelligence. Customer Journey and Marketing Funnel.
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