Andrea Testa

Since 1994, I have been working in the advertising sector, building a customer base with more than 1200 companies. Since 1996, I have been a lecturer in training courses. In 2000, I founded Blubit srl - an internet service company - specializing in digital marketing, obtaining awards related to the activity of keyword advertising and web marketing.

I am Google Premier Partner with my agency, Google Ambassador and Top Contributor Google AdWords, thanks to which I won several AdWords Awards at Google Summits in Mountain View (California) and Dublin.

Since May 2011, I have been a lecturer at the Master in Social Media Marketing at IULM and other IULM Masters, as well as being a lecturer at the Master's Degree Course in Marketing, Consumption and Communication.

I work as a writer for the digital magazines Dentro AdWords (official blog of Google AdWords), the Google Advertisers Community and many other digital publishing companies in the industry.

In 2015, I was selected by Cardinal Path as Google's Academy.

Lecturer for IAB, UPA and Digital Energy, I was chosen by EPC Editore as curator of the Digital Marketing series.

Areas of scientific interest

Digital Marketing, Mobile Marketing, Social Media Marketing and Digital Analytics.
Competitive intelligence. Customer Journey and Marketing Funnel.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

I segreti di Google AdWords - Hoepli 2013
Fare Business col Digital Marketing - EPC 2015
Social Media Marketing: Strategie e tecniche per aziende B2B e B2C - Hoepli 2015
Curatore della Collana Digital Marketing per EPC Editore
Digital Marketing con AdWords - Hoepli 2017

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Master's Degree Course in Marketing, Consumption and Communication

- Search Engine Advertising & Mobile Marketing

COURSES 2019/2020

Master's Degree Course in Marketing, Consumption and Communication

-Search Engine Advertising and Mobile Marketing

COURSES 2018/2019

Master's Degree Course in Marketing, Consumption and Communication

-Search Engine Advertising and Mobile Marketing
Search Engine Advertising

COURSES 2017/2018

Master's Degree Course in Marketing, Consumption and Communication

— Search Engine Advertising and Mobile Marketing

Search Engine Advertising

COURSES 2015/2016

Master's Degree Course in Marketing, Consumption and Communication (Digital Marketing Management)

Digital Marketing — Search engine marketing

COURSES 2014/2015

Master's Degree Course in Marketing, Consumption and Communication (Digital Marketing Management)

Digital Marketing - Search Engine Marketing

COURSES 2013/2014

Master's Degree Course in Marketing, Consumption and Communication: digital marketing management

Tools and languages of digital communication and web marketing
- Web marketing

COURSES 2012/2013

Master's Degree Course in Marketing, Consumption and Communication: digital marketing management

Tools and languages of digital communication and web marketing
- Web marketing