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Andrea Testa

Tenured teacher
Andrea Testa

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Andrea Testa

Contacts

Individual tutorial

Timetable

Upon reservation at the teacher's e-mail address.

Since 1993, I have worked in the advertising industry, building a client portfolio made up of thousands of organizations.

Since 1996, I have been active as a lecturer and trainer. Specialized in digital marketing, I have received multiple awards for my work in keyword advertising and social media marketing.

As the only Google Ads Diamond Product Expert in Italy, I have won several AdWords Awards at Google Summits held in Mountain View (California), Dublin and across Asia.

Since May 2011, I have been teaching in the Master in Social Media Marketing at IULM University, as well as in several other IULM programs, including the Master’s Degree in Marketing, Consumption and Communication. I also write for digital publications such as Dentro AdWords (the official Google Ads blog), the Google Advertisers Community, and various industry outlets including Ninja Business Academy. In 2015, I was selected by Cardinal Path as part of the Google Academy.

I serve as a lecturer for CIELS, IAB, UPA, Ninja Academy, and Energia Digitale, and I was chosen by EPC Editore as editor and curator of their Digital Marketing book series.

Areas of scientific interest

Digital Marketing, AI Marketing, Social Media Marketing, Digital Analytics, Competitive Intelligence, Customer Journey & Marketing Funnel.



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

I segreti di Google AdWords - Hoepli 2013

Fare Business col Digital Marketing - EPC 2015

Social Media Marketing: Strategie e tecniche per aziende B2B e B2C - Hoepli 2015

Curatore della Collana Digital Marketing per EPC Editore

Digital Marketing con AdWords - Hoepli 2017

Performance Ads con Google e Facebook - Hoepli 2020



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.