Andrea Testa

Tenured teacher

Department of Business, Law, Economics and Consumption
Faculty of Communication

Contacts

Email
[email protected]

Individual tutorial

Timetable

Upon reservation at the teacher's e-mail address.

Curriculum Vitae

Since 1994, I have been working in the advertising sector, building a customer base with more than 1200 companies. Since 1996, I have been a lecturer in training courses. In 2000, I founded Blubit srl - an internet service company - specializing in digital marketing, obtaining awards related to the activity of keyword advertising and web marketing.

I am Google Premier Partner with my agency, Google Ambassador and Top Contributor Google AdWords, thanks to which I won several AdWords Awards at Google Summits in Mountain View (California) and Dublin.

Since May 2011, I have been a lecturer at the Master in Social Media Marketing at IULM and other IULM Masters, as well as being a lecturer at the Master's Degree Course in Marketing, Consumption and Communication.

I work as a writer for the digital magazines Dentro AdWords (official blog of Google AdWords), the Google Advertisers Community and many other digital publishing companies in the industry.

In 2015, I was selected by Cardinal Path as Google's Academy.

Lecturer for IAB, UPA and Digital Energy, I was chosen by EPC Editore as curator of the Digital Marketing series.

Areas of scientific interest

Digital Marketing, Mobile Marketing, Social Media Marketing and Digital Analytics.
Competitive intelligence. Customer Journey and Marketing Funnel.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

I segreti di Google AdWords - Hoepli 2013
Fare Business col Digital Marketing - EPC 2015
Social Media Marketing: Strategie e tecniche per aziende B2B e B2C - Hoepli 2015
Curatore della Collana Digital Marketing per EPC Editore
Digital Marketing con AdWords - Hoepli 2017

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.