A PhD in the Information Society, he has been collaborating for years with the courses dedicated to the study of contemporary society and the evolution of the media at the IULM University, through supplementary courses, seminars and workshops. He carries out research activities at the Department of Marketing, Behaviour, Communication and Consumption "Giampaolo Fabris". She has participated in and organized conferences, workshops and conferences in various universities and is the author of several essays and articles on the relationship between communication practices, identity and social change, and on contemporary forms of precariousness of work, with particular reference to digital communication. He has collaborated with the magazines M@gma, Lo Squaderno, Sociologia del Lavoro.
He coordinates the Social Media Observatory of the IULM School of Communication and, more specifically, he is a senior researcher in the research project on the use of social web tools by Italian companies. It conducts market research, training and consultancy activities for companies.
Main areas of scientific interest
Societings and collaborative forms in the network society. Preliminary work and contemporary subjectivity. The use of the social web between users and businesses. Media narratives, identity processes and social construction of emotions. Digital ethnography and innovative methods in social and market research.
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