My main areas of interests lie at the intersection of digital innovation, business strategy, and organizational transformation, with a particular focus on the tourism, service sectors ad ecommerce.
In the area of Digital & Technological Innovation, I focus on the application of artificial intelligence to business processes and marketing strategies (AI marketing, automation, LLMs), innovation management, and digital transformation. I also explore emerging technologies applied to tourism, destinations, and beyond.
Within Marketing and Business Strategy, I delve into performance marketing, conversion rate optimization, and the evolution of SEO/SEM in light of generative language models. I also study the platform economy, technology-enabled business models, and growth strategies in complex digital ecosystems.
Finally, I have a strong interest in leadership and people management, with a focus on how to lead and scale organizations, implement methodologies such as OKRs for goal management, and develop effective systems for feedback and team development.
MAIN AREAS OF SCIENTIFIC
INTEREST
My main areas of interests lie at the intersection of digital innovation, business strategy, and organizational transformation, with a particular focus on the tourism, service sectors ad ecommerce.
In the area of Digital & Technological Innovation, I focus on the application of artificial intelligence to business processes and marketing strategies (AI marketing, automation, LLMs), innovation management, and digital transformation. I also explore emerging technologies applied to tourism, destinations, and beyond.
Within Marketing and Business Strategy, I delve into performance marketing, conversion rate optimization, and the evolution of SEO/SEM in light of generative language models. I also study the platform economy, technology-enabled business models, and growth strategies in complex digital ecosystems.
Finally, I have a strong interest in leadership and people management, with a focus on how to lead and scale organizations, implement methodologies such as OKRs for goal management, and develop effective systems for feedback and team development.
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