Contacts
My main areas of interests lie at the intersection of digital innovation, business strategy, and organizational transformation, with a particular focus on the tourism, service sectors ad ecommerce.
In the area of Digital & Technological Innovation, I focus on the application of artificial intelligence to business processes and marketing strategies (AI marketing, automation, LLMs), innovation management, and digital transformation. I also explore emerging technologies applied to tourism, destinations, and beyond.
Within Marketing and Business Strategy, I delve into performance marketing, conversion rate optimization, and the evolution of SEO/SEM in light of generative language models. I also study the platform economy, technology-enabled business models, and growth strategies in complex digital ecosystems.
Finally, I have a strong interest in leadership and people management, with a focus on how to lead and scale organizations, implement methodologies such as OKRs for goal management, and develop effective systems for feedback and team development.
MAIN AREAS OF SCIENTIFIC INTEREST
My main areas of interests lie at the intersection of digital innovation, business strategy, and organizational transformation, with a particular focus on the tourism, service sectors ad ecommerce.
In the area of Digital & Technological Innovation, I focus on the application of artificial intelligence to business processes and marketing strategies (AI marketing, automation, LLMs), innovation management, and digital transformation. I also explore emerging technologies applied to tourism, destinations, and beyond.
Within Marketing and Business Strategy, I delve into performance marketing, conversion rate optimization, and the evolution of SEO/SEM in light of generative language models. I also study the platform economy, technology-enabled business models, and growth strategies in complex digital ecosystems.
Finally, I have a strong interest in leadership and people management, with a focus on how to lead and scale organizations, implement methodologies such as OKRs for goal management, and develop effective systems for feedback and team development.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Formazione e docenza specialistica
- Masterclass “Fondamenti di Digital Marketing” – Lacerba.io (2018): SEO, conversion e strategie digitali.
- Executive Master “Digital Marketing Strategist” – Lacerba.io / LUM B‑School: progettazione e docenza.
Report istituzionali su digitalizzazione startup
- Startup SEO – La digitalizzazione delle startup in Italia (Instilla, 2017)
- Digitalizzazione delle startup in Italia (Instilla, 2018)
Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it.
Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.