
Grazia Murtarelli


Contacts
Email
[email protected]
Individual tutorial
Timetable
Upon reservation to be agreed with the teacher by e-mail.
CURRENT POSITION:
Grazia Murtarelli is an Associate Professor at IULM University, where she teaches in the Bachelor's degree programs in Corporate Communication and Public Relations, the Master's degree programs in Strategic Communication and Television, Cinema, and New Media, as well as the PhD program in Communication, Markets, and Society. Since 2024, she has been the Coordinator of the Master's degree program in Strategic Communication. From 2018 to 2024, she served as the Rector’s Delegate for Sport. She is a member of the Research Center for Strategic Communication (CECOMS) at IULM University and is part of the PhD faculty board in Communication, Markets, and Society.
RESEARCH LINES:
Grazia Murtarelli conducts research in the fields of corporate public relations and strategic communication, with a particular focus on digital communication, digital transformation, online dialogue strategies, and the measurement of the impact of digital activities on business success.
ACADEMIC DISCIPLINE GROUP:
SECS-P/08 - Business Administration and Management (Area 13).
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
INSEGNAMENTI A.A. 2022/2023
Corso di Laurea in Corporate Communication and Public Relations
Corso di Laurea Magistrale in Strategic Communication
- Social media relations management
Corso di Laurea Magistrale in Televisione, cinema e new media (Indirizzo: New Media, musica e racconti digitali)
- Copyright e performance dei contenuti audiovisivi
INSEGNAMENTI A.A. 2021/2022
Corso di Laurea in Corporate Communication and Public Relations
Corso di Laurea Magistrale in Strategic Communication
- Digital Communication Management
Corso di Laurea Magistrale in Televisione, cinema e new media (Indirizzo: New Media, musica e racconti digitali)
- Copyright e performance dei contenuti audiovisivi
Corso di Laurea Magistrale in Hospitality and Tourism Management
- Marketing Strategies in Hospitality and Tourism - Digital Marketing for Hospitaliy and Tourism
INSEGNAMENTI A.A. 2020/2021
Corso di Laurea Magistrale in Strategic Communication
- Digital Communication Management
Corso di Laurea Magistrale in Televisione, cinema e new media
INSEGNAMENTI A.A. 2019/2020
Corso di Laurea Magistrale in Strategic Communication
-Digital Communication Management
Corso di Laurea Magistrale in Televisione, cinema e new media
E-World - Business, E-creativity and Digital Copyright Web Analytics
INSEGNAMENTI A.A. 2018/2019
Corso di Laurea Magistrale in Televisione, cinema e new media
E-World - Business, E-creativity and Digital Copyright Web Analytics
Corso di Laurea Magistrale in Strategic Communication
- Digital Communication Management - Social Media Relations Management
-Brand, Identity & Reputation - Identity & Reputation Management
- Strategic and Entrepreneurial Communication
INSEGNAMENTI A.A. 2017/2018
Corso di Laurea Magistrale in Strategic Communication
- Digital Communication Management - Social Media Relations Management
-Brand, Identity & Reputation - Identity & Reputation Management