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Grazia Murtarelli

Associate professor
Grazia Murtarelli

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Grazia Murtarelli

Contacts

Individual tutorial

Timetable

Upon reservation to be agreed with the teacher by e-mail.

CURRENT POSITION:

Grazia Murtarelli is an Associate Professor at IULM University, where she teaches in the Bachelor's degree programs in Corporate Communication and Public Relations, the Master's degree programs in Strategic Communication and Television, Cinema, and New Media, as well as the PhD program in Communication, Markets, and Society. Since 2024, she has been the Coordinator of the Master's degree program in Strategic Communication. From 2018 to 2024, she served as the Rector’s Delegate for Sport. She is a member of the Research Center for Strategic Communication (CECOMS) at IULM University and is part of the PhD faculty board in Communication, Markets, and Society.

RESEARCH LINES:

Grazia Murtarelli conducts research in the fields of corporate public relations and strategic communication, with a particular focus on digital communication, digital transformation, online dialogue strategies, and the measurement of the impact of digital activities on business success.

ACADEMIC DISCIPLINE GROUP:

SECS-P/08 - Business Administration and Management (Area 13).



Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

    Monografia

    Murtarelli, G., (2015),Socrate 2.0. Strategie di dialogo online per l'impresa. Milano: Franco Angeli, ISBN: 9788891726773.

    Articoli su riviste

    Romenti, S., Murtarelli, G., Valentini, C., & Meggiorin K., (2016), “Measuring Online Dialogic Conversations: A Scale Development”, Journal of Communication Management, Emerald, Vol. 20 Issue 4, pp. 328-346, DOI: http://dx.doi.org/10.1108/JCOM-11-2015-0090.

    Invernizzi, E., Romenti, S., Murtarelli, G. (2016), “La comunicazione d’Impresa per la creazione di valore condiviso in Barilla”, Harvard Business Review Italia, 5 aprile 2016, pp-96-101, ISBN: 9778000176001.

    Illia, L., Romenti, S., Rodrìguez-Cànovas, B., Murtarelli, G., Carroll, C.E. (2015), “Exploring Corporations Dialogue About CSR in the Digital Era”, Journal of Business Ethics, pp.1-20, DOI 10.1007/S10551-015-2924-6

    Invernizzi, E., Romenti, S., Murtarelli, G., (2014), “CCOs’ Strategic Role in Large Italian Companies”, Revista Internacional de Relaciones Públicas 4(8).

    Romenti, S., Murtarelli, G., Valentini, C., (2014), “ Organisations’ conversations in social media: applying dialogue strategies in times of crises”, Corporate Communications: An International Journal, 19(1).

    Romenti, S., Murtarelli, G., Illia L., Canovas-Rodriguez, B., Carroll C.E., (2013), “Make It Personal Storytelling helps employees connect with their companies' CSR initiatives”, Communication World - January/February 2013.

    Contributi in volume

    Murtarelli G., (2016), “The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Professions”. In Klewes J., Popp D., Rost-Hein M., (Eds) Out-Thinking Organizational Communications. The Impact of Digital Transformation. Switzerland:Springer, pp. 73-84, ISBN: 9783319418452, DOI: 10.1007/978-3-319-41845-2_6.

    Invernizzi, E., Romenti, S., Murtarelli, G. (2016). “Creating Shared Value through Communication: A Case Study Analysis of Barilla”. In Bronn P.S., Romenti S., Zerfass A., (Eds) The Management Game of Communication (Advances in Public Relations and Communication Management, Volume 1), Bingley (UK): Emerald Group Publishing Limited, pp. 181-201, ISBN: 9781786357168.

    Romenti S., Murtarelli G., (2016), “KPI per l’ambiente digitale”. In Romenti S., Misurare il Capitale Comunicativo. Modelli e indicatori di performance della comunicazione per le imprese, Franco Angeli: Milano, pp. 145-166, ISBN: 9788891742520.

    Murtarelli, G. (2016), “Social Network: solo vetrina o davvero business?”. In Lucchini, A. Scriba scrivere in banca. Milano: Centopagine, Palestra della scrittura, pp. 50-61. ISBN: 9788897259084.

    Romenti, S., Valentini, C., Murtarelli G., Cipolletta E. (2015),“A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications”. In Ordeix E., Carayol V., Tench R., (Eds) Public Relations, Value and Cultural Identity, Bruxelles: Peter Lang, pp. 253-274, ISBN: 9783035298796.

    Massarotto, M., Murtarelli, G. (2013), "Le digital PR". In Invernizzi, E., Romenti, S. Relazioni Pubbliche e Corporate Communication. Vol.1. Le competenze e i servizi di base, Milano: McGraw-Hill Companies, pp. 189-244, ISBN: 9788838663543.

    Romenti, S., Minazzi, R., Murtarelli, G. (2012), "L'orientamento dialogico e relazionale delle imprese alberghiere italiane sul web. Uno studio pilota". In Catturi G., Cavazzoni G. (Eds), Aziende di servizi e servizi per le aziende. La ricerca di un percorso di sviluppo sostenibile per superare la crisi, Bologna: Il Mulino, pp. 493-516, ISBN: 9788815240774.

     

     

    Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.