Mauro Lupi

With over 30 years of experience in ICT, he is one of the leading experts in online communication in Italy having created and coordinated digital marketing projects for many companies and corporations of all sizes and sectors.

For the last 15 years he has led the web agency Ad Maiora and the Digital area of Ammiro Partners. He is currently a Partner of Open Knowledge, a management consulting company specializing in social business. Previously, he was involved in communication, information technology and telecommunications.

He teaches web marketing in some universities and business schools, he is speaker at dozens of conferences and seminars every year.

- Member of the board of directors of Interactive Advertising Bureau Italia (www.IAB.it) from February 2001 to 2010, where he was Vice President of the association and member of the Board of Directors of IAB Servizi Srl

- Member of the SEMPO Board of Directors (www.sempo.org) from 2004 to 2007; member of the European Committee

- Special prize "Strategic Planner 2011" within the Web Award Italy 2011

MAIN AREAS OF SCIENTIFIC INTEREST

Online marketing and communication, Social media marketing and social CRM

Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it.

The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

- “Digital Business Strategy” (Franco Angeli, 2021)
-  “Motori di ricerca e visibilità sul web” (Apogeo, 2001)
-  È inoltre co-autore di “Social Media Marketing” (Hoepli, 2011)

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.

LESSONS A.Y. 2015/2016

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Digital Marketing -
Logics and principles of digital marketing

LESSONS A.Y. 2014/2015

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Digital Marketing-
Logics and principles of Digital Marketing

INSEGNAMENTI A.Y. 2013/2014Master

Degree Course in Marketing, Consumption and Communication - address: digital marketing managementTools

and languages of digital communication and web marketing-
Digital Pr
INSEGNAMENTI A
.Y. 2012/2013 Master

Degree Course in Marketing, Consumption and Communication - address: digital marketing management

Tools and languages of digital communication and web marketing
- Digital Pr