Robert Govers

Tenured teacher

Department of Humanities
Faculty of Arts, Fashion and Tourism

Curriculum Vitae

Robert Govers is the author of IMAGINATIVE COMMUNITIES: Admired cities, regions and countries (2018).Since 2009 Robert has co-edited and authored four books on the topic of community reputation with Palgrave Macmillan publishers. IMAGINATIVE COMMUNITIES is his first book published under his own imprint. He has also co-authored over 50 journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy.

Robert Govers is an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries and is chairman of the International Place Branding Association. He has also been an adjunct or visiting scholar at Tsinghua University, Beijing; the Indian School of Business, Hyderabad; the University of Leuven, Belgium; Rotterdam School of Management, the Netherlands; Loughborough University London Campus; IULM University Milan, Italy; and several institutes in Dubai, United Arab Emirates. He also teaches place branding on the UNESCO World Heritage at Work Master's programme in Turin, Italy.

Robert has held positions in South Africa, the Netherlands, Belgium and Dubai, United Arab Emirates. He has been involved in many consultancy projects and advisory boards for reputable organisations such as the International Air Transport Association, the European Commission and various ministries, tourism promotion boards, and regional and city administrations.

Robert has both a doctoral (2005) and master's degree (1995) from the Rotterdam School of Management, Erasmus University, the Netherlands.

MAIN AREAS OF SCIENTIFIC INTEREST

Robert typically studies and advises in areas such as place identity, image, reputation, economic competitiveness, tourism policy and strategy, educational policy, tourism and investment promotion, and major international events. This is approached from a strategic reputation management perspective, which is based on the premise that places build reputation by what they do and not by what they say.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

Year	Particulars
Books
2018	Govers, R. (2018) Imaginative Communities: Admired Cities, Regions and Countries, Antwerp, Belgium: Reputo Press, ISBN 9789082826500.
2012	Go, F.M. & R. Govers (Editors), International Place Branding Yearbook 2012: Managing Smart Growth & Sustainability, Basingstoke, Hampshire (UK): Palgrave MacMillan, ISBN 9780230279520.
2011	Go, F.M. & R. Govers (Editors), International Place Branding Yearbook 2011: Managing Reputational Risk, Basingstoke, Hampshire (UK): Palgrave MacMillan, ISBN 9780230279537.
2010	Go, F.M. & R. Govers (Editors), International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation, Basingstoke, Hampshire (UK): Palgrave MacMillan, ISBN 9780230279544.
2009	Govers, R. & F.M. Go, Place Branding: Glocal virtual and physical identities constructed, imagined and experienced, Basingstoke, Hampshire (UK): Palgrave MacMillan, ISBN 9780230230736.
Book Chapters
2014	Govers, R. Rethinking virtual and online place branding, In: Kavaratzis, M., Warnaby, G. and G.J. Ashworth Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (pp. 73-84), Switzerland: Springer.
2013	Anholt. S., Govers, R., Hildreth. J. Destination Brands – Competitive Identity and E-marketing, In: Handbook on E-marketing for Tourism Destinations. (Third Edition), Chapter 3 (pp. 31-42), Madrid: United Nations World Tourism Organisation.
Journals	Refereed or Editorial Journal Papers
2017	Govers, R., Kaefer, F. & Ferrer-Roca, N. The state of academic place branding research according to practitioners. Place Branding and Public Diplomacy 13 (1): 1-3.
2017	De San Eugenio Vela, J.; Nogué, J. & Govers, R. Visual landscape as a key element of place branding. Journal of Place Management and Development 10 (1): 23-44.
2016	Zenker, S. & Govers, R. The current academic debate calls for critical discussion. Place Branding and Public Diplomacy 12 (1): 1-4.
2015	Govers, R. Celebrating ten years. Place Branding and Public Diplomacy 11 (2): 97-100.
2013	Govers, R. Why place branding is not about logos and slogans. Place Branding and Public Diplomacy 9 (2): 71-75.
2013	Govers, R. Not Destination Branding, but Place Branding, Tourism Tribune 28(1): 15-18 (In Chinese).
2013	Senders, A., Govers, R., Neuts, B. Social Media affecting Tour Operators’ Customer Loyalty, Journal of Travel & Tourism Marketing (Special Issue on Social Media), 30(1/2): 41-57.
2012	Govers, R. Brand Dubai and its competitors in the Middle East: An image and reputation analysis. Place Branding and Public Diplomacy 8 (1): 48-57.
2011	Govers, R. From place marketing to place branding and back. Place Branding and Public Diplomacy 7 (4): 227-31.

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.