Robert Govers is the author of IMAGINATIVE COMMUNITIES: Admired cities, regions and countries (2018).
Since 2009 Robert has co-edited and authored four books on the topic of
community reputation with Palgrave Macmillan publishers. IMAGINATIVE COMMUNITIES is his first book published under his own
imprint. He has also co-authored over 50 journal articles, book chapters and
conference papers and has delivered numerous public speeches and business
publications. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy.
Robert Govers is an independent international adviser,
scholar, speaker and author on the reputation of cities, regions and countries
and is chairman of the International Place Branding Association. He has also been
an adjunct or visiting scholar at Tsinghua University, Beijing; the Indian
School of Business, Hyderabad; the University of Leuven, Belgium; Rotterdam
School of Management, the Netherlands; Loughborough University London Campus;
IULM University Milano, Italy; and several institutes in Dubai, United Arab
Emirates. He also teaches place branding on the UNESCO World Heritage at Work
Master’s programme in Torino, Italy.
Robert has held positions in South Africa, the
Netherlands, Belgium and Dubai, United Arab Emirates. He has been involved in
many consultancy projects and advisory boards for reputable organisations such
as the International Air Transport Association, the European Commission and
various ministries, tourism promotion boards, and regional and city
administrations.
Robert has both a doctoral (2005) and master’s degree
(1995) from the Rotterdam School of Management, Erasmus University, the
Netherlands.
PRINCIPALI AREE DI INTERESSE
SCIENTIFICO
Robert typically studies and advises in areas such as
place identity, image, reputation, economic competitiveness, tourism policy and
strategy, educational policy, tourism and investment promotion, and major
international events. This is approached from a strategic reputation management
perspective, which is based on the premise that places build reputation by what
they do and not by what they say.
Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.
Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it.
Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.