Born in Tuscany in 1981. After the graduation with Honors in Economics at Università Bocconi and a Master of Science in International Public Policy at UCL (University College London), Matteo joined The Monitor Group, a strategy consulting firm now named Monitor Deloitte, supporting companies' business development in EMEA. He led projects in France, Switzerland, South Africa, Italy and UK.
He joined Barilla Group Marketing department in 2008 and moved from Marketing to Innovation in 2012 to develop and launch CucinaBarilla, which he eventually led as CucinaBarilla Managing Director.
In 2018 he was appointed Global Marketing Director at Barilla Group, leading one of the most dynamic and vibrating product categories of the company with a global footprint. Within the current role, he is asked to drive the category development through sound marketing strategy, solid product innovation funnel and new communication strategy both on traditional and digital media.MAIN AREAS OF SCIENTIFIC INTEREST
Brand Management & strategic positioning
Marketing, e-commerce & new business model
Strategic Innovation and marketing mix management
Growth & brand strategies in food&beverageBusiness development, corporate venture & start-up
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