
Annamaria Esposito


Contacts
Telephone
+39 02 891412742
Email
[email protected]
Individual tutorial
Timetable
By appointment at the teacher's e-mail address.
CURRENT POSITION:
Annamaria Esposito is a tenured researcher in Economics and Business Management at IULM University’s Faculty of Arts and Tourism, where she teaches Management and Marketing of Cultural Activities and Crowdfunding for the Arts. After graduating in Economics and Business Administration from Ca’ Foscari University of Venice, she worked as a lecturer at the University of Padua, and from 1991 to 2005, she was a full time secondary school teacher. From 2001 to 2005, she was Adjunct Professor of Marketing at IULM University and in 2006 she became a researcher in Economics and Business Management at the same University. In 2018, she obtained the national scientific qualification as Associate Professor (sector: 13 / B2 — scientific-disciplinary sector: SECS P/08).
From 2011 to 2014, she was a member of the Quality Assurance Management Group (AQ) for the three-year course in Tourism. Since 2019, she has been part of the AQ Group for the master's degree program in Arts Valorisation and Markets. Since 2017, she has been a member of the Doctoral Committee in "Visual and Media Studies" (IULM University), and since 2019, a member of the Doctoral Committee in "Communication, Markets and Society". She is the delegate of the Faculty for the internationalization and coordinator of the activities related to the additional educational obligations.
RESEARCH LINES:
Marketing of cultural and entertainment activities; Audience development; Project management of cultural events; Branding and Communication; Sustainability in museums; Fundraising
DISCIPLINARY GROUP:
SECS-P / 08 – ECONOMICS AND BUSINESS MANAGEMENT
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
“Pianificazione e controllo strategico”, in Supplemento al periodico Rivista di Ragioneria Tecnica commerciale. Economia Aziendale. Diritto Economia, n. 5, 1999.
Il caso Ferrero, in Rivista di Ragioneria Tecnica commerciale. Economia Aziendale, Diritto, Economia, n. 6, 2000.
Marketing dei servizi, schede di lavoro, Arcipelago Edizioni, Milano 2003.
(con Angelini A.) “Ambiente e turismo quali risorse di marketing territoriale per lo sviluppo della città di Feltre e dei suoi dintorni”, in Atti del X convegno interdisciplinare CISAPA IPSALEM – Il mosaico paesistico culturale come volano per il turismo e risorsa per le comunità e l’agro - ambiente – Udine 3-4 novembre 2005
“Evoluzione del mercato dell’occhiale: crisi e sviluppo dell’industria Bellunese”, in Sinergie n. 69, 2006.
“Il patrimonio naturalistico tra esigenze di marketing del turismo e sostenibilità: il caso delle dolomiti bellunesi”, in Atti dell’XI Convegno Interdisciplinare CISAPA IPSALEM - Rarità, utilità e bellezza nell’evoluzione sostenibile del mosaico paesistico-culturale, Udine, 26-27 ottobre 2006.
(con Mazzei A.), (a cura di), Valore e valori nelle relazioni organizzative e di pubblica utilità, Carocci, Roma, 2007.
“Le relazioni impresa-territorio. Il ruolo degli stakeholder nel caso "fabbrica di birra di Pedavena", una fabbrica-paese”, in Esposito A., Mazzei A. (a cura di), Valore e valori nelle relazioni organizzative e di pubblica utilità, Carocci, Rom, 2007.
“Comunicare i valori”, in Olivero N., Russo V., Manuale di Psicologia dei consumi, individuo, società, comunicazione, McGrawHill, Milano, 2008.
“Il legame brand impresa brand territorio nel caso birra Pedavena” in Atti del convegno “8th International Marketing Trends”, Paris 15-17 gennaio 2009
“Restaurant consumption as experience and theatrical “performance”, new roles for clients, staff and managers: a preliminary study” in Atti del convegno “12th International QMOD and Toulon-Verona Conference on Quality and Service Sciences (ICQSS)” Verona, 27-29 agosto 2009.
“La comunicazione istituzionale, in Rolando S. (a cura di), Politiche pubbliche per le comunicazioni, Etas Milano, 2009.
“Studio esplorativo sulle forme di comunicazione nella filiera del prodotto tipico: dal territorio allo scaffale” in Serie Working paper dell’Istituto di Economia e Marketing,n. 34, IEM Milano, 2009.
“Web-communication in Healthcare. A comparison between an Italian and a U.S. experience. A preliminary Sutdy”, Proceedings of 13th TVC-ICQSS Conference, Coimbra (Portugal) september 2-4, 2010.
(con Mazzei A., Melchionda I.), “Lo sviluppo della reputazione nell’istituzione scolastica: qualità, comunicazione, relazioni” in G. Mangiarotti (a cura di), Dirigere la scuola. Un percorso d’eccellenza Materiali dal Master Mundis IULM 2010, Cedam, 2011.
“Per un approccio integrato alla comunicazione di marketing: un’analisi sulle piccole e medie imprese” in Mazzei A., (a cura di), Percorsi di ricerca in comunicazione aziendale. Tendenze, contesti, gestione, Franco Angeli, Milano, 2011.
(con Mazzei A.) "Il piano e il budget di comunicazione tra logica analitico-razionale e processuale-relazionale" in Mazzei A., (a cura di), Percorsi di ricerca in comunicazione aziendale. Tendenze, contesti, gestione, Franco Angeli, Milano, 2011 .
“Insights about Integrated Marketing Communication in small and medium-sized enterprises: An exploratory study”, in Proceedings of the Conference on Corporate Communication 2011, June 7 - 10, 2011, New York.
“Insight about communication planning in health care”, in Proceeding of Toulon-Verona Conference on Excellence in Services 2011, Alicante, September 1-3, 2011.
“ll processo di pianificazione della comunicazione nelle imprese. Un’indagine qualitativa”, Atti del Convegno Sinergie, Milano 10-11 novembre 2011.
(con Mazzei A.) “Il piano di comunicazione da strumento a processo organizzativo e relazionale. Il caso Henkel Italia”, in Mercati e Competitività, in corso di pubblicazione.
“La relazione tra impresa e territorio: Pedavena lʼesperienza di un brand di successo”, in Sinergie n. 86/2011.
con Mazzei A.) “Il piano di comunicazione da strumento a processo organizzativo e relazionale. Il caso Henkel Italia”, in Mercati e Competitività n. 1/2012.
“Marketing communication strategies in Low Cost, High value service company” Proceeding of Toulon-Verona Conference on Excellence in Services September 3-5, 2012 Tel Aviv (con ISBN)
“How low cost companies delivery values to customer, and do business in the crisis: Marketing communication strategies in low cost companies” Conference Abstract Prooceding of the International Symposium The Economic Crisis, January, 24-25, 2013 Valencia (con ISBN).
“How does it work in Italian companies? The communication planning process.” Proceedings of the Conference on Corporate Communication 2011, June 4-7, 2013, New York.
“Corporate brand communication in Italian Hospitals: is time ripe?”, Proceeding of Toulon-Verona Conference on Excellence in Services 2013, University of Ljubljana, Slovenia, 29 and 30 August 2013 (con ISBN)
“Insight about Integrated Marketing Communication in Small-and-Medium-sized Italian Enterprises” Business Systems Laboratory Review, n.2/2013 pp. 80-98.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2021/2022
Bachelor of Science in Arts, Media, Cultural Events
- Marketing e management degli eventi - Project management degli eventi e dello spettacolo
- Project management degli eventi e dello spettacolo
- Management and Marketing of cultural and entertainment activities
Bachelor of Science in Fashion and creative industries
- Fashion and design marketing
COURSES 2020/2021
Bachelor of Science in Arts, Media, Cultural Events
- Management and marketing of cultural and entertainment activities
COURSES 2019/2020
Bachelor of Science in Arts, Performing Arts, Cultural Events
-Crowdfunding for art
- Management and Marketing of cultural activities and entertainment
COURSES 2018/2019
Bachelor of Science in Arts, Performing Arts, Cultural Events
Bachelor in Arts, Design and Entertainment
- Management and Marketing of cultural activities and entertainment
Master's Degree in Arts, Heritage and Markets
- Laboratory of design, production, artistic and cultural communication
COURSES 2017/2018
Degree Course in Arts, Design and Entertainment (in common with the Degree Course in Tourism: culture and development of territories)
Bachelor in Arts, Design and Entertainment
- Management and Marketing of cultural activities and entertainment
- Laboratory of artistic and cultural design
Master's Degree in Arts, Heritage and Markets
Management and Marketing of cultural activities and entertainment
COURSES 2016/2017
Bachelor in Arts, Design and Entertainment
- Management and marketing of cultural activities and entertainment
COURSES 2015/2016
Bachelor in Arts, Design and Entertainment
- Forms of organisation of creative production
Master's Degree Course
in Arts, Heritage and Markets
- Management of Cultural Organisations
COURSES 2014/2015
Bachelor of Science in Communication in the Art and Culture Markets
Management of cultural activities - Management of cultural organisations
COURSES 2013/2014
Bachelor of Science in Communication in the Art and Culture Markets
Management of cultural activities - Management of cultural organisations
Master's Degree in Arts, Heritage and Markets
Management and marketing of cultural organisations - Management of cultural organisations
COURSES 2011/2012
Master's Degree Course
in Marketing, Consumption and Commercial Distribution
Business communication - II Form (laboratory)