Graduated from the scientific high school Vittorio Veneto, Milan
Graduated in Modern Literature from the State University, Milan
Graduated from the Film Production course at New York University, NYC
Advertiser
2004 - Today: Ceo di Red Cell, communication agency of the Wpp Group
1999 - 2004: CEO of Ata De Martini & C.
1983 - 1999: Creative Director of Tonic, later Ata-Tonic
1980 - 1983: Creative Director of Mc Cann Erickson Rome
1978 - 1980: Copy-writer in Mc Cann Erickson Milan
1977 - 1978: Copy-writer in Armando Testa Torino
Main campaigns:
Cornetto Algida, Vespa, Baci Perugina, Birra Dreher, Privatizzazione dell'Ina, Ciobar Cameo, Opa di Olivetti on Telecom Italia, Sky, Vodafone, Institutional Fiat, Banca Mediolanum.
Entrepreneur
1991: The Joia restaurant is founded with Pietro Leemann, natural haute cuisine
1992: Fonda Eventa, a new generation event company
1997: Fonda Vinoplease, the first Italian e-commerce site for wine
1998: Fonda Quam, web-agency
2009: Fonda Viniamo.it, e-commerce site for wine
Paroliere
1988 - 2002: He writes the lyrics of seven songs for Mina
Sporting
2002: Italian Sailing Champion, IMS Class 4
2013: Italian Bridge Champion, pre-race category
Areas of scientific interest:
- Communication strategy
- Applied creativity
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www.iulm.it holder of this curriculum vitae is the sole guarantor and responsible for the accuracy and truthfulness of the information contained therein
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
