Alberto Marco Giovanni De Martini

Graduated from the scientific high school Vittorio Veneto, Milan

Graduated in Modern Literature from the State University, Milan

Graduated from the Film Production course at New York University, NYC

Advertiser

2004 - Today: Ceo di Red Cell, communication agency of the Wpp Group

1999 - 2004: CEO of Ata De Martini & C.

1983 - 1999: Creative Director of Tonic, later Ata-Tonic

1980 - 1983: Creative Director of Mc Cann Erickson Rome

1978 - 1980: Copy-writer in Mc Cann Erickson Milan

1977 - 1978: Copy-writer in Armando Testa Torino

Main campaigns:

Cornetto Algida, Vespa, Baci Perugina, Birra Dreher, Privatizzazione dell'Ina, Ciobar Cameo, Opa di Olivetti on Telecom Italia, Sky, Vodafone, Institutional Fiat, Banca Mediolanum.

Entrepreneur

1991: The Joia restaurant is founded with Pietro Leemann, natural haute cuisine

1992: Fonda Eventa, a new generation event company

1997: Fonda Vinoplease, the first Italian e-commerce site for wine

1998: Fonda Quam, web-agency

2009: Fonda Viniamo.it, e-commerce site for wine

Paroliere

1988 - 2002: He writes the lyrics of seven songs for Mina

Sporting

2002: Italian Sailing Champion, IMS Class 4

2013: Italian Bridge Champion, pre-race category

Areas of scientific interest:

• Communication strategy
• Applied creativity

Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal
www.iulm.it holder of this curriculum vitae is the sole guarantor and responsible for the accuracy and truthfulness of the information contained therein

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

1996:                 Pubblicità sull’Internet, Lupetti Editore

2002:                 La comunicazione people-oriented, Guerini Editore

2008:                 La comunicazione people-oriented, Guerini Editore, seconda edizione

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it
Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

LESSONS A.Y. 2018/2019

Bachelor of Science in Public Relations and Business Communication

Creativity laboratory

- Advertising creativity techniques

YEAR-END TEACHINGS 20172018

Bachelor of Science in Public Relations and Business Communication

Creativity
laboratory - Techniques of advertising creativity

LESSONS A.Y. 2016/2017

Bachelor of Science in Public Relations and Business Communication

Creativity
laboratory - Techniques of advertising creativity

Master's degree course in Marketing, Consumption and Communication (Retail Management)

-Brand Lab (brand identity and values)