Andrea Davide Cuman

Andrea Davide Cuman (1982) is digital communication director at the University of Bergamo, where he also served as social media manager from 2015 to 2018. Since 2016, he has been International relationship manager for Studiolabo/FuoriSalone.it, where he also collaborates in the design of digital communication formats. He has collaborated for Edizioni Zero and for the Marketing and Institutional Communication Office of La Triennale di Milano, and he works as a consultant on digital communication for creative industries.

After obtaining a PhD in Culture of Communication from the Catholic University of the Sacred Heart, he teaches digital and social media marketing at several Masters of the same university (Master in Communication, Digital Marketing and Interactive Advertising, Master in Communication for Creative Industries, Master in Digital Communication Specialist), as well as being holder of the course in Reading Milan and Italian Cities: place-making and cultural practices.

Since 2012, he has been collaborating with the UPA (Utenti Pubblicità Associati - Associated Advertising Users) Advanced Training Course in Corporate Communication in the network society, where he has been project work coordinator since 2016.

He is didactic coordinator and teacher for the modules in Digital Fashion & E-commerce and Social Media Management of the Milano Fashion Institute, Visiting professor in Digital Marketing at the Universidad de La Sabana (Bogota), and has held courses and speeches for Poli.Design, Alta Scuola Politecnica, Politecnico di Milano, SDA Bocconi, Università degli Studi di Bergamo, Laboratorio Internazionale della Comunicazione, Italians Festival and Brera Design Days among others.

Since 2009, he has been carrying out theoretical and applied research at OssCom - the Media and Communication Research Centre of the Catholic University of Milan, where he designs and conducts research on the issues of media digitisation and cultural industries, media consumption, the relationship between brands and social media and on forms of urban communication (OOH, events, etc.). Since 2017 he has also been working with Modacult - a research centre for fashion and cultural production at the same university.

MAIN AREAS OF SCIENTIFIC INTEREST

Digital communication, digital and social media marketing, media studies, urban studies and urban events

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Chapters in volume

Cuman, A.D., 2015, Social TV: un fenomeno mutevole tra tecnologie, esperienze e mercati, in Colombo, F., (a cura di), Social TV. Produzione, esperienza e valore nell’era digitale. Egea, Milano.

Colombo, F., Cuman A.D., 2012, The (old) new value of digital TV as a cultural product. in Fortunati L. et al., (a cura di) The New Television Ecosystem, Peter Lang Berlin.

Cuman A.D., Locatelli E., 2012, Social networks e privacy: costruzione e protezione del sè digitale, in Mascheroni, G., (a cura di), I ragazzi e la rete, Editrice La Scuola.

Essays and articles

Cuman A.D., 2015, Giochi di potere tra OOH e media digitali, in I Quaderni della

Comunicazione, ADC Group. 

Cuman A., 2013, Lo spazio mascherato, in Bootleg 6/10, Studiolabo, Milano.

Research reports

Mascheroni, G., Cuman, A.D., 2014, Net Children Go Mobile: Final Report. Educatt, Milano.

Cuman, A.D., Locatelli, E., 2011-2015 - Brands & Social Media nel mercato italiano (12 report), OssCom - Centro di ricerca sui media e la comunicazione, Università Cattolica, Milano.

2012 – 2015 Coordinatore ed editor degli e-book del Corso di Alta Formazione UPA in Comunicazione d’azienda nella network society

Co-autore del documentario Milano Design Capital: i sette giorni che fanno di Milano la capitale del design, Studiolabo Milano

Reviewer per l’International Journal of Communication, University of Southern California - Anneberg School

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.