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Elanor Colleoni

Associate professor
Elanor Colleoni

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Communication
Elanor Colleoni

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Elanor Colleoni -Abilitata nazionale FASCIA II SETTORE CONCORSUALE 13/B2 ECONOMIA E GESTIONE DELLE IMPRESE. VALIDITA’ DAL 25/05/2022 AL 25/05/2032 (art. 16, comma 1, Legge 240/10)
Elanor Colleoni is currently Assistant Professor at IULM University Milan in the field of the social evaluations processes and dynamics, with a particular focus on the impact of new communication technologies on social evaluations.
She has been appointed Research director of the Center for Strategic Communication at IULM (CECOMS-Iulm).
Prior to that, she worked as Global Senior Director of RepTrak Methodology at Reputation Institute, a company leader in corporate reputation consultancy.
She has worked as Assistant Professor at Copenhagen Business School, Visiting Scholar at University of Chicago at Illinois UIC-Chicago, visiting scholar at WZB in Berlin and CEPS in Luxemburg.
Her research has been published in leading management and communication journals, such as Academy of Management Review, Busines & Society, Journal of Communication, among others.
She is also recognized as CSR and Reputation expert by the European Commission, where she has served for several years as an independent evaluator for the FP7 and Horizon 2020 Call CAPS (Collective Awareness Platforms for Sustainability and Social Innovation).

Honors:

2019 Best published paper award from this year's Academy of Management OCIS division (3rd runner up)
2018 Best Paper Finalist Award Business & Society (SAGE Journal).
2007 Scholarship awarded by European Union at IRISS, Integrated Research Infrastructure in Social Sciences, Luxembourg Institute of Socio-Economic Research (LISER), Luxembourg.

 

PRINCIPALI AREE DI INTERESSE SCIENTIFICO

Social evaluations; Corporate Reputation; Organizational legitimacy; Business in society; Corporate Social responsibility; Corporate reputation measurement; Digital methods.

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

    Peer-reviewed Articles

    - Illia, L. Colleoni, E., and Zyglidopoulos (2022) “Ethical implications of text generation in the age of artificial intelligence”, BEER, http://doi.org/10.1111/beer.12479, First published: 07 September 2022.

    - Illia, L., Alberti, E., Murtarelli, G., and Colleoni, E. (2022) “Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication”, Italian Journal of Marketing, Online first, https://doi.org/10.1007/s43039-022-00055-y.

    - Eldwood, A. Rozza, A., Colleoni, E., and Miglietta, A. (2022) “Measuring Brand-influencer visual congruence on Instagram using deep learning and automated image recognition”, Micro & Macro Marketing, vol.2 August, 193-213, DOI: 10.1431/104381.

    - Colleoni, E., Romenti, S. Valentini, C., Badham, M., Choi, S., Kim, S. and Jin, Y. (2022) ”Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19”, Sustainability, 14(2), 889; https://doi.org/10.3390/su14020889

    - Illia, L., Colleoni, E., Etter, M. and K. Meggiorin (2022) “Finding the tipping point: when heterogeneous evaluations in social media converge and influence organisational legitimacy", Business & Society, DOI: 10.1177/00076503211073516

    - Baratelli, G. and Colleoni, E. (2021) “Does Artificial Intelligence (AI) Enabled Recruitment Improve Employer Branding?”, International journal of business and management, 17,2.

    - Illia, L., Colleoni, E., Ranvidran, K. and Ludovico, N. (2021) “Mens Rea, wrongdoing and digital advocacy in social media: exploring quasi-legal narratives during #deleteuber”, Journal of Public Affairs, DOI: http://doi.org/10.1002/pa.2805

    - Colleoni, E., Illia, L., Zyglidopoulos, S., (2021) “Exploring how publics discursively organize as digital collectives: The use of empty and floating signifiers as organizing devices in social media”, Journal of Association of Consumer Research, https://doi.org/10.1086/716067

    - Colleoni, E., Ludovico, N., Illia, L. and Kiron (2021) “Does sharing Economy have a moral capital? Comparing semantic networks in social media and news media”, Journal of Management and Sustainability, 11(2), https://doi.org/10.5539/jms.v11n2p1.

    - Colleoni, E., Bonaiuto, F., Illia, L. and Bonaiuto, M. (2021) “Computer-assisted concept analysis of Customer Centricity: a review of the literature on employee engagement, culture, leadership, and identity co-creation”, Sustainability, 13(9), 5157, https://doi.org/10.3390/su13095157.

    - Illia, L., Colleoni, E. and Meggiorin, K. (2021) “How Infomediaries on Twitter Influence Business Outcomes of a Bank”, International Journal of Bank Marketing, https://www.emerald.com/insight/content/doi/10.1108/IJBM-08-2020-0414/full/html

    - Etter, M., Ravasi, D., Colleoni, E. (2019) “Social media and the formation of organizational reputation”, Academy of Management Review, 44 (1), 28-52.

    - Arvidsson, A. and Colleoni, E. (2018) “La solidarietà connettiva: co-working e la ricomposizione del lavoro creativo (Connective solidarity: co-working and the reconstruction of creative work)”, Sociologia Italiana AIS Journal of Sociology (1) 11-30.

    - Etter, M. Colleoni, E., Illia, L., Meggiorin, K., D’Eugenio, A. (2018) “Measuring organizational legitimacy in social media: Assessing citizens’ judgments with sentiment analysis”, Business & Society 57 (1), 60-97.

    - Pedersen, S., Razmerita, L., Colleoni, E. (2014). “Electronic Word of Mouth communication and consumer behaviour: an exploratory study of Danish social media communication influence”, Professional Communication Knowledge Management Cognition, 5(1), 112-131.

    - Colleoni, E., Rozza, A., Arvidsson, A. (2014),“Echo chamber or Public Sphere. Predicting political orientation and measuring political homophily in Twitter using big data”, Journal of Communication 64(2), 317–332.

    - Colleoni, E. (2013). “CSR communication for organizational legitimacy in social media", Special Issue on CSR Communication, Corporate Communications: An International Journal 18(2),228- 248.

    - Monti, C., Rozza, A., Zappella, G., Zignani, M., Arvidsson, A., Colleoni, E., (2013) “Modelling political disaffection in Twitter”, Proceedings of ACM International Conference on Knowledge Discovery and Data Mining (KDD-WISDOM), (3): 1-9.

    - Arvidsson, A., and Colleoni, E. (2012). “Value in Informational Capitalism and on the Internet. A reply to Christian Fuchs", The Information Society 28:3,135-150

    Journal commentaries

    - Ravasi, D., Etter, E., Colleoni, E. (2019) “Why Would the Rise of Social Media Increase the Influence of Traditional Media on Collective Judgments? A Response to Blevins and Ragozzino”, Academy of Management Review 44 (1), 222-226.

    Book Chapters

    - Romenti, S., Colleoni, E., and Murtarelli, G. (2022) “Corporate Branding”, in Falkheimer J. and Heide M. (Eds.) Research Handbook of Strategic Communication, London: Edward Elgar Publishing.

    - Colleoni, E., Olivieri, M., Romenti, S. and Murtarelli, G. (2022) “I am impressed by how quickly they changed: The impact of strategic responsible communication during COVID-19 among millennials in Italy”, in Tench, R., Meng, J. and Moreno, A. (Eds.), The Strategic Communication in a Global Crisis, London: Routledge.

    - Colleoni, E. and Corsaro, D. (2022) “New forms of digital marketing”, ", in Belk, R. and Liama, R. (Eds), The Routledge Handbook of Digital Consumption 2e, London: Routledge.

    - Etter, M., Illia, L., Meggiorin, K. and Colleoni, E. (2022) “From micro-level to macro-level legitimacy: Exploring the co-creation of legitimacy judgments at meso-level”, in Gegenhuber, T. (Ed.) Digital transformation and institutional theorizing: Consequences, opportunities and challenges

    - Vicari S., Colleoni E., d'Ovidio, M. (2015). Makers. The Making of the Human City. In S. Veca (Ed.),“Annali Fondazione Feltrinelli XLIX. The many faces of Sustainability”, Milano: Feltrinelli.

    - Colleoni, E. and Arvidsson, A. (2014), “La partecipazione dei giovani al mercato del lavoro. Il ruolo dei co-working spaces per I giovani freelance”, in L. Manzo (Ed.), “MI GENERATION. Piano di
    Governance delle politiche giovanili della Città di Milano (2013-2014)”, Milano: Comune di Milano.

    - Colleoni, E., Marino, S., Galetto, M. (2014), “Radical unionism in Italy”, in Connolly, H., Kretsos, L. and Phelan, C. (Eds.), “Radical Unions in Europe and the Future of Collective Interest Representation”, London: Peter Lang.

    - Colleoni, E. (2012) “New forms of Digital Marketing Research", in Belk, R. and Liama, R. (Eds), "The Routledge Companion to Digital Consumption”, London: Routledge.

    - Hansen L.K., Arvidsson A., Nielsen F.A., Colleoni E., Etter M. (2011) “Good Friends, Bad News - Affect and Virality in Twitter”. In: Park J.J., Yang L.T., Lee C. (eds) Future Information Technology. Communications in Computer and Information Science, vol 185. Springer, Berlin, Heidelberg, 34-43.

     

     

     

     

     

    Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.