Roberto Brognara

Tenured teacher

Department of Communication, Arts and Media
Faculty of Communication

Contacts

Telephone
+39 02 891412580

Email
[email protected]

Individual tutorial

Timetable

Receives by appointment to be agreed by email. IULM 4, second floor, room no.4207.

Curriculum Vitae

Born in Milan in 1959.

Graduated in Sociology at University of Trento and specialized in marketing (at SDA-Bocconi) and in multimedia communication (at San Francisco State University).

He began his professional career in the field of socio-cultural research and strategic planning. working for leading companies and groups in the marketing communication, media, and digital technology sectors.

At the end of the 1990s, he moved to Silicon Valley to follow "from within" the overwhelming rise of the new economy. He created his first website in 1998, directly taking care of its look&feel and html.

Back in Milan in 2001, he actively observed and participated in the first “dates” between the Internet and Italian companies. With roles of responsibility in Inferentia (now Fullsix) and Digital Magics, he has led the strategic tasks and the concept design of many projects.

He began his collaboration with IULM in 1999, first as assistant in the course “Sociology of Consumption” and then as a professor of the course "Advertising and new media".

At IULM he currently teaches two courses: "Digital Media and Marketing Communication" and "Sociology of Marketing Algorithms". He has also taught at IE-School of Communication and Carlos III University in Madrid.

As a digital strategist, he has covered almost all digital and digital marketing topics. As a creator, he has published an m-application dedicated to the main masterpieces of the Prado Museum and other content, including many books translated abroad.

More recently he is focused on programmatic marketing, serving as a consultant for the biggest communication group worldwide and other tech companies.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

2022 “How and what marketing algorithms think”, Cambridge Scholars Publishing, Newcastle upon Tyne

2022 “Los algoritmos de marketing”, ESIC Editorial, Madrid

2021 “Come e cosa pensano gli algoritmi di marketing”, Franco Angeli, Milano

2019 “Road to 2020: tre scenari per la comunicazione di marketing”. English edition: “20/20 vison for the 2020s marcom maelstrom”

2016 “Revoluciòn Mobile: los cambios sociales y de marketing producidos por las tecnologias moviles”, ESIC Editorial, Madrid

2015 “Digital Megatrends in the Fashion Market”, ebook, The Grand Union

2014 “Rivoluzione mobile. I cambiamenti sociali e di marketing introdotti dalle tecnologie mobile”, Franco Angeli, Milano

2009 “New media and Marketing Communication”, Franco Angeli, Milano

2006 “e-Commerce e dematerializzazione del consumo”, included in Sociologia del lavoro, Franco Angeli, Milano

2005 “Gli aspetti sociali dell’Internet Advertising”, IULM Milano

1998 "I nuovi ambienti di comunicazione", included in "Web multimedia - La comunicazione multimediale dai graffiti a Internet: storia, strategie e tecniche", Apogeo, Milano

1993 "Tendenze e prodotti di successo negli anni della transizione", Sperling & Kupfer, Milano

1992 "Imagineering: costruzione dell'immagine e strategie di comunicazione", Guerini e Associati Editore, Milano

1990 "Società e prodotti di successo negli Anni '80", Lupetti Editore, Milano

Pur applicando tutte le necessarie diligenze volte a garantire la pubblicazione di informazioni corrette, aggiornate e complete, l’Università IULM non è responsabile dei contenuti riportati nei curricula pubblicati online sul Portale www.iulm.it. Il titolare del presente curriculum vitae è garante e responsabile in via esclusiva della correttezza e veridicità delle informazioni in esso riportate.