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Angela Besana

Associate professor
Angela Besana

Department of Business, Law, Economics and Consumer Behaviour
Faculty of Arts, Fashion and Tourism
Angela Besana

Contacts

Individual tutorial

Timetable

Individual tutorials will be held by appointment to be arranged in advance by e-mail.

CURRENT POSITION:

Associate Professor of Economics, Angela Besana plays different roles (lecturer, quality assurance, stages and internships tutor, etc.) for the IULM Faculty of Arts and Tourism. She is member of the Faculty of the IULM Doctoral Program Communication, Markets and Society. She is member of the scientific committee of the ICOAE International Conference on Applied Economics and chair in several conferences. She is reviewer for several journals.

After having studied law, economics, and applied economics, she started to collaborate with Professor Carlo Ricciardi in IULM. For decades, she has lectured nationally (IMT School for Advanced Studies in Lucca) and internationally (IESA Arts & Culture School in Paris; BSB Burgundy School of Business in Dijon) about economics of culture and creativity, nonprofit economics, tourism economics, fundraising and sustainability. In IULM she is now lecturing about economics, applied economics and economics of tourism.

RESEARCH LINES:

Main research topics concern microeconomics, macroeconomics, economics of tourism, economics of culture and creativity, fundraising, economics of information, nonprofit economics, sustainability, economics of fashion and economics of music.

Among her latest publications: (2023), Economia e fundraising per le arti e il turismo, McGraw-Hill Italia; with Annamaria Esposito, Cristina Vannini, (2023), It is not only a matter of masterpieces. Masters of economic performances in US art museums thanks to relationship marketing, International Journal of Entrepreneurship and Small Business; with Anna Maria Bagnasco, (2023), Philanthropy and Partnerships for the Growth of Italian Culture; with Anna Maria Bagnasco, David Begg, Gianluigi Vernasca, Stanley Fischer, Rudiger Dornbusch, (2022), Economia, McGraw-Hill Italia; (2022), Ragione e cuore di Milano tra filantropia e mecenatismo; with Annamaria Esposito, (2022), Sewing Connections between Artists’ Legacy and Fashion… A Matter of Tailor-Made Economics and Marketing, The Journal of Arts Management, Law and Society; with Cristina Vannini, (2022), Legacy economics and meta-management of creativity in destinations.

DISCIPLINARY GROUP:

Economics -SECS-P/01

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

    Begg D., Vernasca G., Fischer S., Dornbusch R., Bagnasco A., Besana A., Economia, McGraw-Hill Italia, 2022.

    Besana A., Vannini C., Legacy economics and meta-management of creativity in destinations, in Valeri Marco (curatore), New governance and management in touristic destinations, IGI Global, Hershey, 2022

    Besana A., Esposito A., Fisichella C., Vannini C., Memory and Communities. A new day has begun for Industrial Heritage and Trails. In 12th Annual ENCATC Education and Research Session. ‘Artists in the spotlight! In search of new agendas for education and research in the cultural management and policy field' Proceedings Book, 2021.

    Besana A., Esposito A., From Clubs to Communities. From Tourists to International Friends. Crisis Legacy in Music Organizations with Revenue Management and Relationship Marketing. In AA. VV., Advances in Longitudinal Data Methods in Applied Economic Research, Springer, 2021.

    Besana A., Esposito A., Neither star nor starving! Economics and marketing of the artist-endowed foundation, Creative Industries Journal, 14(3), 2020.

    Besana A., Esposito A., Fisichella C., Vannini C., The Will To Give. Family Foundations, Legacy, Trust and Cultural Policy. In 11th ENCATC Education and Research Session ‘Cultural Management and policy in a post-digital world - navigating uncertainty’ Proceedings Book 2020.

    Besana A., Denaro ... Vil Denaro. When Sparafucile would not gain, Whoever the Dead. In AA. VV., Advances in Cross-Section Data Methods in Applied Economic Research, Springer, 2020.

    Besana A., Esposito A., Vannini C., Small Towns, Cultural Heritage, ... Good and Evil Queens. In AA. VV., Cultural and Tourism Innovation in the Digital Era, Springer, 2020.

    Besana A., Esposito A., Music and tourism: hitting high notes in economics and marketing of opera houses and destinations. In Tourman ‘Tourism, travel & hospitality at crossroads: The way ahead’ Proceedings Book, 2019.

    Besana A., Esposito A., Fundraising, social media and tourism in American symphony orchestras and opera houses, Business Economics, 54(3), 2019.

    Besana A., Bagnasco A., Esposito A., Calzolari A., It’s a matter of attention. The Marketing of Theatres in the Age of Social Media, International Journal of Arts Management, 20(3), 2018.

    Esposito A., Besana A., U.S. community foundations: building a generous society in challenging times. Journal of Nonprofit and Public Sector Marketing, 30(2), 2018.

    Besana A., Esposito A., Economics, Marketing and Performances of U.S. Classical Music: journeyin’ together to de promise land. In AA. VV., Advances in Panel Data Analysis in Applied Economic Research, Springer Verlag, 2018.

    Besana A., Economics, Competition and Coopetition  of the Italian Private Welfare State. In AA. VV., Eurasian Business Perspectives, Springer Verlag, 2018.

    Besana A., Esposito A., Memory, Marketing and Economic Performances in USA Symphony Orchestras and Opera Houses, European Journal of Economics and Business Studies, 9(1), European Center for Science Education and Research, 2017.

    Besana A. Esposito A., Heritage-led Growth in Europe: an die Freude of Economics and Marketing. In AA.VV., Click, Connect and Collaborate! New Directions in Sustaining Cultural Networks,  ENCATC, Brussels, Belgium, 2017.

    Esposito A., Besana A., Branding in U.S.A. art museums: successful names behind portraits. In AA. VV., 20th Excellence in Services International Conference: Conference Proceedings, Università degli Studi di Verona, 2017.

    Besana A., Esposito A., For Love and Money! Employees, Volunteers and economic Performances in USA nonprofit art organizations. In AA. VV., Global and national business theories and practice: bridging the past with the future Euromed Press, 2017.

    Besana A., Esposito A., Economics and Marketing of E-commerce at 0 km and further on the path towards S-commerce. In AA. VV., Advances in Applied Economic Research, Springer Verlag, 2017.

    Besana A., Animal Spirits or Engaging Spirits? The importance of the not-for-profit economy, coopetitiveness and grant-making foundations. In AA. VV., Factors affecting firm competitiveness and performance in the Modern Business World, 2017.

    Esposito A., Besana A., Sense and sensibility in the contemporary generous society: economics and social media communication of the biggest grant-making foundations, Social Business, 2016.

    Besana A., Esposito A., Economia, comunicazione e marketing del nonprofit, McGraw-Hill Italia, Milano, 2016.

    Besana A., Esposito A., Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities, Eurasian Business Review, 2016.

    Besana A., Esposito A., Vannini C., Economics and Marketing of Italian Visual Arts, Advertising and Intangibles for multiple Stakeholders’ Engagement. In AA. VV., Cultural Management Education in Risk Societies-Towards a Paradigm and Policy Shift?!, ENCATC, Brussels, Belgium, 2016.

    Besana A., Esposito A., Understanding Economics and Marketing of Ecomuseums. An exploration of a USA sample. In AA. VV., Eurasian Studies in Business and Economics, 2016.

    Besana A., Esposito A., Community Foundations: the Philanthropy for Development of Communities. In AA. VV., The Ecology of Culture: Community Engagement, Co-creation, Cross Fertilization, ENCATC, Brussels, Belgium, 2015.

    Besana A., Esposito A., Marketing e fundraising degli ecomusei americani, Mercati e Competitività, n.4, 2015.

    Besana A., Bagnasco A., Tourism as an Exit Strategy at Crisis Times, Open Journal of Applied Sciences, 2015.

    Besana A. Le fondazioni di origine bancaria per la cultura e lo sviluppo locale. In AA. VV., Il turismo culturale europeo: città ri-visitate. Nuove idee e forme del turismo culturale, Franco Angeli, 2014.

     

     

     

     

     

    Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.