Contract Professor of Marketing at the IULM University where he was until 2011 Associate Professor

He graduated in Business Economics from Bocconi University in Milan, where he subsequently carried out research at Cescom (Centro Studi sul Commercio).

He has taught at the same University as a teacher in charge of several specialization courses in Economics and Business Management and at the SDA (School of Business Management) in the Marketing area.

He is the managing director of TradeLab, a marketing analysis and consulting firm.

Main areas of scientific interest

Economics and Management of Distribution Channels

Trade Marketing

Category Management

In store marketing

Retailing

Pharmaceutical

Territorial marketing

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

- Bertozzi P., (1993), «L'allocazione dello spazio alle referenze», in Bertozzi P., Pellegrini L., Sabbadin E., Il Merchandising. Interazioni tra marketing del distributore e del produttore nel punto vendita, EGEA, Milano.
- Pellegrini L., Bertozzi P., (1994), Il lancio di nuovi prodotti: innovazione industriale e assortimenti commerciali, EGEA, Milano.
- Bertozzi P., Zaghi K. (1995), «The management of retail assortment: the brand dimension», Conference Proceedings-8th International Conference on Research in the Distributive Trade, Milano, Cescom.
- Bertozzi P., (1995), «Intervento pubblico e apertura delle grandi superfici: le principali esperienze europee», Commercio - Rivista di Economia e Politica Commerciale, n. 55, F. Angeli, Milano.
- Bertozzi P., Viganò M., (1996), «L'impatto economico e territoriale dei centri commerciali: una proposta metodologica», Commercio - Rivista di Economia e Politica Commerciale, n.58, F. Angeli, Milano.
- Bertozzi P., (1997), «Capitano, mio capitano? Quale ruolo per il produttore nel processo di category management», Commercio - Rivista di Economia e Politica Commerciale, n.61, F. Angeli, Milano.
- Zanderighi L., Bertozzi P. (1998), “Euro e pricing delle imprese commerciali”, Note di ricerca Cescom n.37.
- Bertozzi P., Borella M., (1999) «Category management: le implicazioni organizzative per le imprese di distribuzione», Commercio - Rivista di Economia e Politica Commerciale, n.66, F. Angeli, Milano.
- Zanderighi L., Bertozzi P. (1999), «Gli effetti dell’euro sulla determinazione dei prezzi al consumo», in Valdani E., Castaldo S. (a cura di), Euromanagement. Scenari competitivi e politiche aziendali in un’Europa quasi compiuta. EGEA, Milano.
- Castaldo S., Bertozzi P., (a cura di), (2000), Category Management. Creare valore per il consumatore, EGEA, Milano.
- Bertozzi P., (2001), «Gli strumenti di intrattenimento a disposizione dell’impresa di distribuzione: costi e benefici», Micro & Macro Marketing, 10(3): 413-431.
- Bertozzi P., (2005), «La multicanalità nel comportamento d'acquisto di viaggi e vacanze», Numero monografico di Sinergie: “Il viaggio: riflessioni sulle scelte e i comportamenti del turista", 23(66): 3-25.
- Bertozzi, P., Pozzana, R., 2007, Libro Bianco Federfarmaco sulla distribuzione di farmaci in Italia, Federfarma.co, Milano.
- Kotler P., Bowen J., Makens J., 2007, Marketing del turismo, edizione italiana a cura di Paolo Bertozzi (2. Ed), Milano, McGraw-Hill.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Bachelor of Science in Marketing, Consumption and Communication

- Marketing (advanced) - Group 1

COURSES 2019/2020

Bachelor of Science in Marketing, Consumption and Communication

- Advanced marketing

COURSES 2018/2019

Bachelor of Science in Marketing, Consumption and Communication (Group 1)

- Advanced marketing

COURSES 2017/2018

Bachelor of Science in Marketing, Consumption and Communication (Group 1)

- Advanced marketing

COURSES 2016/2017

Bachelor of Science in Marketing, Consumption and Communication

- Advanced marketing

COURSES 2015/2016

Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Retail Management)

- Marketing and retail

Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Brand Management)

- Marketing and brand

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Advanced marketing - Advanced marketing

COURSES 2014/2015

Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Retail Management)

- Marketing and retail

Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Brand Management)

- Marketing and brand

Bachelor of Science in Marketing, Consumption and Communication (Address: Digital Marketing Management)

Advanced marketing

- Advanced marketing

COURSES 2013/2014
Bachelor of Science in Marketing, Consumption and Communication - specialising in Retail Management

- Marketing and retail

Master's Degree Course in Marketing, Consumption and Communication - specialising in brand management

— Marketing and brand

Master's Degree Course in Marketing, Consumption and Communication - specialising in:
advanced digital marketing management Marketing

- advanced marketing

COURSES 2012/2013

Master Degree Course

in Marketing, Consumption and Communication - Retail Management -
Marketing and Retail

Master Degree Course in Marketing, Consumption and Communication - Brand Management

- Marketing and Brand

Bachelor of Science in Marketing, Consumption and Communication - specialising in digital marketing management

Advanced marketing - Advanced marketing

COURSES 2011/2012

Bachelor of Science in Public Relations and Business Communication -
Marketing

Bachelor of Science in Marketing, Consumption and Communication

— Marketing, Brand and Retail

COURSES 2010/2011
Master's Degree Course in Brand Strategy and Communication, Fashion and Design

- Marketing of Brand Companies

Master 's Degree Course in Promotion and Management of Culture and Tourism

- Destination marketing